Immediate Impact
76 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Works of Fred Miller being referenced
Word‐of‐mouth communication in the service marketplace
1999
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Fred Miller | 67 | 44 | 26 | 244 | 220 | 18 | 448 | |
| Denise J. Luethge | 48 | 46 | 56 | 184 | 213 | 16 | 479 | |
| Erin Steffes | 31 | 43 | 85 | 289 | 185 | 18 | 455 | |
| Yioula Melanthiou | 70 | 66 | 76 | 209 | 145 | 34 | 492 | |
| Natalie Wood | 55 | 48 | 46 | 252 | 190 | 17 | 463 | |
| Mary Walker | 34 | 42 | 45 | 229 | 213 | 20 | 437 | |
| Bruce R. Klemz | 83 | 123 | 20 | 118 | 170 | 19 | 469 | |
| Kelley O’Reilly | 18 | 29 | 25 | 194 | 137 | 21 | 381 | |
| Carmen Pérez Cabañero | 22 | 21 | 32 | 254 | 157 | 26 | 458 | |
| Laura Hamer | 145 | 105 | 20 | 114 | 171 | 14 | 409 | |
| Frank J. Franzak | 44 | 12 | 21 | 187 | 213 | 24 | 448 |
All Works
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