Standout Papers

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type 2018 2026 2020 2023 408
  1. Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)
    Hilde Voorveld, Guda van Noort et al. Journal of Advertising

Immediate Impact

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Works of Fred Bronner being referenced

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
2018 Standout
Consumer-Generated versus marketer-generated websites in consumer decision making
2010
and 3 more

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Fred Bronner 1622 919 441 29 1.9k
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David J. Faulds 1727 899 731 22 2.2k
Vincent P. Magnini 1655 1335 366 73 2.8k
Iryna Pentina 1382 776 748 47 2.3k
José Alberto Castañeda García 1333 682 589 58 1.7k
Rafael Currás Pérez 1205 1529 383 60 2.4k
Linchi Kwok 995 814 227 40 1.6k
Ana María Munar 1586 692 253 37 1.8k

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