Standout Papers

The new marketing—Developing long-term interactive relationships 1987 2026 2000 2013 1.3k
  1. The new marketing—Developing long-term interactive relationships (1987)
    Evert Gummesson Long Range Planning
  2. Qualitative Methods in Management Research. (1993)
    Ken Bowen, Evert Gummesson et al. Journal of the Operational Research Society
  3. Whither Services Marketing? (2004)
    Christopher Lovelock, Evert Gummesson Journal of Service Research

Immediate Impact

67 standout
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Citing Papers

Non-White scientists appear on fewer editorial boards, spend more time under review, and receive fewer citations
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Trust in blockchain-enabled exchanges: Future directions in blockchain marketing
2022 Standout
1 intermediate paper

Works of Evert Gummesson being referenced

Qualitative research in marketing
2005
All research is interpretive!
2003

Author Peers

Author Last Decade Papers Cites
Evert Gummesson 3820 4226 2480 74 7.6k
Adrian Payne 5910 5092 2503 72 9.1k
Kaj Storbacka 4659 3298 2170 58 6.8k
Judy A. Siguaw 2808 3228 2665 83 8.3k
Arun Sharma 3511 3000 1944 112 6.6k
Wolfgang Ulaga 4261 4148 2229 50 6.6k
Pennie Frow 4877 3614 1738 37 6.9k
Wesley J. Johnston 2813 3455 3787 177 8.1k
Rajiv P. Dant 2899 4413 4179 77 8.2k
Adam Lindgreen 3856 2576 4204 195 7.8k
David K. Tse 3207 3578 3820 65 9.4k

All Works

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2026