Immediate Impact
61 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
2023 Standout
Works of Douglas B. Grisaffe being referenced
Antecedents of emotional attachment to brands
2010
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Douglas B. Grisaffe | 888 | 585 | 553 | 25 | 1.4k | |
| Millissa F.Y. Cheung | 704 | 618 | 494 | 29 | 1.5k | |
| Halil Nadi̇ri̇ | 895 | 378 | 307 | 28 | 1.3k | |
| Karthik Namasivayam | 822 | 407 | 635 | 37 | 1.3k | |
| Chun-Fang Chiang | 955 | 342 | 430 | 20 | 1.4k | |
| Robert A. Brymer | 1109 | 382 | 905 | 35 | 1.9k | |
| Andrew Chan | 652 | 571 | 1074 | 49 | 1.8k | |
| Jane W. Licata | 1011 | 655 | 477 | 16 | 1.5k | |
| Willy Bolander | 878 | 409 | 399 | 34 | 1.4k | |
| Nathaniel N. Hartmann | 635 | 376 | 326 | 28 | 1.2k | |
| Nwamaka A. Anaza | 602 | 584 | 651 | 49 | 1.2k |
All Works
Loading papers...