Standout Papers

Why the Bass Model Fits without Decision Variables 1994 2026 2004 2015 543
  1. Why the Bass Model Fits without Decision Variables (1994)
    Frank M. Bass, Trichy V. Krishnan et al. Marketing Science

Immediate Impact

3 by Nobel laureates 2 from Science/Nature 57 standout
Sub-graph 1 of 18

Citing Papers

Optimal selling format considering price discount strategy in live-streaming commerce
2023 Standout
Influencer Marketing Effectiveness
2022 Standout
5 intermediate papers

Works of Dipak C. Jain being referenced

Optimal Dynamic Advertising Policy for New Products
2006
Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework
1998
and 3 more

Author Peers

Author Last Decade Papers Cites
Dipak C. Jain 2618 1632 1946 67 4.7k
Dominique M. Hanssens 4105 1706 1576 102 6.4k
Jehoshua Eliashberg 2460 1981 1755 77 5.7k
Steven M. Shugan 3375 1623 1215 61 5.2k
Duncan Simester 2070 1059 732 74 3.7k
Barry L. Bayus 1941 1592 1529 93 5.5k
Robert C. Blattberg 3646 1697 1074 60 5.4k
Dick R. Wittink 4105 2915 1240 104 7.0k
Marnik G. Dekimpe 4872 2022 1466 134 7.5k
Carl F. Mela 3694 1162 893 68 4.8k
Сунил Гупта 5686 1794 1247 63 7.3k

All Works

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Rankless by CCL
2026