Standout Papers

‘You really are a great big sister’ – parasocial relationships, credibility, a... 2018 2026 2020 2023 303
  1. ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)
    Hanna Reinikainen, Juha Munnukka et al. Journal of Marketing Management
  2. “Thanks for watching”. The effectiveness of YouTube vlogendorsements (2018)
    Juha Munnukka, Devdeep Maity et al. Computers in Human Behavior
  3. Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes (2022)
    Juha Munnukka, Devdeep Maity et al. Computers in Human Behavior

Immediate Impact

1 from Science/Nature 62 standout
Sub-graph 1 of 19

Citing Papers

The effect of artificial intelligence tools on EFL learners' engagement, enjoyment, and motivation
2024 Standout
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
2 intermediate papers

Works of Devdeep Maity being referenced

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
2020 Standout
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
2018 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Devdeep Maity 504 174 60 244 6 631
Alice Audrezet 585 123 48 314 10 700
Hanna Reinikainen 598 206 30 246 16 701
Justine Rapp Farrell 449 93 25 251 14 580
Gillian Brooks 540 70 55 301 6 643
Dongjae Lim 505 125 16 316 7 604
Jang Ho Moon 467 108 30 152 9 653
Chang-Dae Ham 498 112 43 326 13 667
Christine M. Kowalczyk 418 98 39 256 17 527
Samira Farivar 530 103 83 256 20 692
Regina Lewis 503 53 74 245 7 701

All Works

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2026