Daniela Langaro

From digital corporate social responsibility (CSR) to consumer voice: shaping CSR-specific electronic word of mouth in hospitality industry

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude