Immediate Impact
100 standout
Citing Papers
A Theories-in-Use Approach to Building Marketing Theory
2019 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Works of Daniel Rajaratnam being referenced
Symbiotic Marketing Revisited
1986
Symbiotic Marketing Revisited
1986
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Daniel Rajaratnam | 235 | 250 | 161 | 11 | 456 | |
| Elad Granot | 141 | 161 | 175 | 16 | 451 | |
| Steven J. Kahl | 216 | 221 | 185 | 9 | 481 | |
| Bente R. Løwendahl | 210 | 302 | 92 | 8 | 502 | |
| Bronislaw J. Verhage | 168 | 157 | 177 | 18 | 414 | |
| Jim McCullough | 231 | 174 | 100 | 10 | 390 | |
| Yuhui Gao | 194 | 212 | 201 | 18 | 480 | |
| Yonghwi Noh | 190 | 182 | 198 | 16 | 490 | |
| Tony Conway | 213 | 174 | 85 | 15 | 426 | |
| Claude Obadia | 143 | 279 | 147 | 22 | 511 | |
| Gary F. Gebhardt | 220 | 270 | 190 | 6 | 478 |
All Works
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