Immediate Impact
94 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
The impact of digital technology, social media, and artificial intelligence on cognitive functions: a review
2023 Standout
Works of Dan Merson being referenced
The Effect of Gender, Ethnicity, and Income on College Students' Use of Communication Technologies
2010
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Dan Merson | 90 | 41 | 25 | 88 | 8 | 205 | |
| Malayna Bernstein | 70 | 35 | 18 | 46 | 13 | 216 | |
| Jared Sterling Colton | 29 | 29 | 9 | 66 | 13 | 188 | |
| Margaret L. Rice | 156 | 27 | 16 | 52 | 16 | 261 | |
| Godwin Y. Agboka | 27 | 22 | 11 | 83 | 8 | 231 | |
| Heidi Blackburn | 93 | 59 | 13 | 42 | 11 | 260 | |
| Kamal Ahmed Soomro | 118 | 20 | 26 | 58 | 10 | 235 | |
| Wanda L. Stitt-Gohdes | 95 | 24 | 5 | 54 | 13 | 214 | |
| Sousan Arafeh | 93 | 17 | 9 | 40 | 5 | 149 | |
| Diane Carr | 88 | 46 | 6 | 159 | 12 | 270 | |
| Nicole Larson | 71 | 9 | 25 | 37 | 13 | 243 |
All Works
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