Standout Papers

Happiness Begets Money: Emotion and Engagement in Live Streaming 2021 2026 2022 2024210
  1. Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)
    Yan Lin, Dai Yao et al. Journal of Marketing Research

Immediate Impact

66 standout
Sub-graph 1 of 23

Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms
2024 Standout
1 intermediate paper

Works of Dai Yao being referenced

Happiness Begets Money: Emotion and Engagement in Live Streaming
2021 Standout
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
2016

Author Peers

Author Last Decade Papers Cites
Dai Yao 339 252 7 99 12 468
Holly A. Syrdal 327 326 1 117 14 537
Alexander Edeling 254 220 1 63 10 507
Pamela E. Grimm 305 302 78 17 500
Christian Schulze 287 224 1 83 19 499
Andrew E. Wilson 285 273 6 140 8 473
Bruce E. Pfeiffer 375 252 1 117 11 510
Jurui Zhang 314 228 26 63 12 427
Arno J. Rethans 236 297 65 13 501
Rashmini Sharma 272 155 2 154 10 486
Darlene Brannigan Smith 214 342 56 12 556

All Works

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Rankless by CCL
2026