Standout Papers

Managing brands and customer engagement in online brand communities 2013 2026 2017 2021 485
  1. Managing brands and customer engagement in online brand communities (2013)
    Jochen Wirtz, Anouk Den Ambtman et al. Journal of service management

Immediate Impact

60 standout
Sub-graph 1 of 22

Citing Papers

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Generative artificial intelligence as a new context for management theories: analysis of ChatGPT
2023 Standout
1 intermediate paper

Works of Csilla Horváth being referenced

Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
2017
Managing brands and customer engagement in online brand communities
2013 Standout

Author Peers

Author Last Decade Papers Cites
Csilla Horváth 729 101 79 726 317 28 1.3k
Xuehua Wang 616 53 32 469 375 36 1.3k
Ardion Beldad 404 57 39 907 265 42 1.7k
Ellen Day 862 69 47 620 517 28 1.5k
Wafa Hammedi 526 79 44 772 326 32 1.5k
Dennis A. Pitta 729 119 32 697 434 70 1.5k
Anne Martensen 746 73 77 543 860 38 1.6k
Anna Shaojie Cui 449 140 193 262 266 19 1.4k
Daniel Wentzel 618 72 39 650 196 54 1.3k
Sterling A. Bone 660 111 12 495 375 27 1.2k
Qiuju Luo 445 174 14 1185 231 36 1.5k

All Works

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2026