Immediate Impact
60 standout
Citing Papers
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Christopher Marchegiani being referenced
Credibility of online reviews and initial trust
2012
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Christopher Marchegiani | 196 | 193 | 160 | 228 | 8 | 390 | |
| Nathalie Fleck | 342 | 64 | 79 | 231 | 17 | 431 | |
| Mary Jane Schlinger | 235 | 66 | 71 | 172 | 12 | 349 | |
| Kenneth Henderson | 177 | 45 | 45 | 214 | 7 | 351 | |
| Nicole Votolato Montgomery | 249 | 59 | 41 | 194 | 15 | 448 | |
| Melissa M. Moore | 188 | 93 | 27 | 173 | 9 | 366 | |
| Richard Vaughn | 289 | 49 | 49 | 182 | 7 | 383 | |
| Colleen Bee | 183 | 53 | 168 | 232 | 18 | 422 | |
| Daniel J. Tamul | 88 | 66 | 55 | 205 | 10 | 400 | |
| Rebecca H. Holman | 157 | 85 | 41 | 128 | 12 | 369 | |
| Marius Johnen | 203 | 33 | 45 | 295 | 12 | 391 |
All Works
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