Immediate Impact
70 standout
Citing Papers
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
2023 Standout
AI advertising: An overview and guidelines
2023 Standout
Works of C. H. Sandage being referenced
Student Attitudes toward Advertising: Institution vs. Instrument
1980
Some Institutional Aspects of Advertising
1972
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| C. H. Sandage | 35 | 12 | 150 | 107 | 18 | 223 | |
| Robert S. Heiser | 13 | 20 | 177 | 139 | 16 | 283 | |
| Enrique Murillo | 18 | 21 | 71 | 105 | 14 | 234 | |
| Darrell Blaine Lucas | 13 | 25 | 129 | 95 | 13 | 267 | |
| Judy Davis | 25 | 9 | 126 | 100 | 20 | 249 | |
| Margaret Bruce | 18 | 38 | 127 | 65 | 12 | 215 | |
| Michela Mingione | 18 | 73 | 161 | 127 | 18 | 263 | |
| Lisa D. Spiller | 101 | 16 | 89 | 113 | 19 | 273 | |
| Gabriella Spinelli | 13 | 18 | 150 | 134 | 19 | 226 | |
| Michael L. Maynard | 7 | 33 | 110 | 94 | 21 | 254 | |
| Juan Shan | 23 | 46 | 199 | 121 | 17 | 286 |
All Works
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