Standout Papers

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior 2016 2026 2019 2022 755
  1. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
    Bruno Godey, Aikaterini Manthiou et al. Journal of Business Research

Immediate Impact

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Citing Papers

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Works of Bruno Godey being referenced

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
2016 Standout
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
2012
and 3 more

Author Peers

Author Last Decade Papers Cites
Bruno Godey 1086 967 298 18 1.4k
Daniele Pederzoli 1089 955 304 19 1.5k
Abhishek Dwivedi 1130 1108 526 32 1.6k
Rahul Singh 766 800 210 30 1.2k
Philip J. Rosenberger 903 948 327 43 1.5k
Gaetano Aiello 1495 1206 366 36 2.0k
Joonas Rokka 1151 1108 266 30 1.9k
Elaine Wallace 947 1041 499 35 1.5k
Raffaele Donvito 1222 1122 326 43 1.7k
Colleen M. Harmeling 862 920 531 17 1.4k
Ainsworth Anthony Bailey 728 770 240 31 1.4k

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2026