Immediate Impact
58 standout
Citing Papers
Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Willingness to pay more for green products: A critical challenge for Gen Z
2023 Standout
Works of Bruce Wrenn being referenced
The Market Orientation Construct: Measurement and Scaling Issues
1997
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Bruce Wrenn | 88 | 75 | 80 | 18 | 316 | |
| Andrea Prado | 99 | 84 | 57 | 23 | 295 | |
| Jane Menzies | 67 | 92 | 113 | 32 | 359 | |
| Aybars Tunçdoğan | 115 | 142 | 53 | 16 | 331 | |
| K.A. Zakkariya | 44 | 103 | 94 | 32 | 350 | |
| M. Kim Saxton | 75 | 62 | 54 | 19 | 370 | |
| Noor Ul Hadi | 54 | 139 | 68 | 27 | 298 | |
| F. Robert Buchanan | 58 | 67 | 75 | 27 | 321 | |
| Deana M. Raffo | 87 | 81 | 71 | 16 | 323 | |
| Mónica Santana | 101 | 88 | 67 | 16 | 340 | |
| Teddy Chandra | 75 | 97 | 45 | 26 | 270 |
All Works
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