Immediate Impact
68 standout
Citing Papers
Artificial intelligence (AI) applications for marketing: A literature-based study
2022 Standout
How Applying Instrumental Stakeholder Theory Can Provide Sustainable Competitive Advantage
2018 Standout
Works of Bruce E. Mallen being referenced
Principles of Marketing Channel Management
1978
Functional Spin-Off: A Key to Anticipating Change in Distribution Structure
1973
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Bruce E. Mallen | 93 | 96 | 58 | 74 | 11 | 228 | |
| Ralph G. Kauffman | 141 | 57 | 91 | 55 | 12 | 239 | |
| Bedanand Upadhaya | 147 | 83 | 58 | 40 | 10 | 282 | |
| Allan J. Magrath | 89 | 80 | 66 | 106 | 21 | 218 | |
| Alok Kumar Singh | 162 | 101 | 90 | 58 | 7 | 291 | |
| Dan Zhou | 122 | 125 | 56 | 69 | 15 | 279 | |
| Camila Favoretto | 118 | 120 | 67 | 48 | 9 | 278 | |
| Richard Alan Kustin | 167 | 72 | 132 | 62 | 14 | 274 | |
| Brett W. Josephson | 167 | 107 | 29 | 86 | 9 | 292 | |
| John A. Weber | 88 | 63 | 61 | 85 | 15 | 245 | |
| Jens Hultman | 152 | 131 | 62 | 68 | 18 | 293 |
All Works
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