Standout Papers

Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making... 1999 2026 2008 2017 1.4k
  1. Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)
    Baba Shiv, Alexander Fedorikhin Journal of Consumer Research
  2. Marketing actions can modulate neural representations of experienced pleasantness (2008)
    Hilke Plaßmann, John P. O’Doherty et al. Proceedings of the National Academy of Sciences

Immediate Impact

31 from Science/Nature 69 standout
Sub-graph 1 of 19

Citing Papers

Behavioural nudges increase COVID-19 vaccinations
2021 StandoutNature
Achieving net-zero greenhouse gas emission plastics by a circular carbon economy
2021 StandoutScience
2 intermediate papers

Works of Baba Shiv being referenced

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For
2005
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
1999 Standout

Author Peers

Author Last Decade Papers Cites
Baba Shiv 1601 1154 2509 1640 66 6.5k
Gavan J. Fitzsimons 748 560 2941 2361 118 6.3k
Michel Tuan Pham 615 617 2479 1978 76 4.9k
Thomas K. Srull 1659 723 1336 3016 47 6.3k
Carey K. Morewedge 1267 877 958 1493 79 5.1k
David M. Sanbonmatsu 1446 689 930 2409 85 5.5k
Irwin P. Levin 1538 2818 1496 1900 148 8.3k
Deborah A. Small 1303 759 876 3298 65 6.3k
Leaf Van Boven 786 693 879 2076 101 4.8k
Thomas Mussweiler 1531 1907 839 3323 104 7.9k
Mary Frances Luce 715 1468 2070 1283 56 5.2k

All Works

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2026