Immediate Impact
84 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of Alexander Muk being referenced
Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework
2014
What factors influence millennials to like brand pages?
2013
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Alexander Muk | 271 | 216 | 147 | 10 | 355 | |
| Mandakini Paruthi | 240 | 110 | 183 | 8 | 327 | |
| Saleh Bazi | 303 | 146 | 252 | 14 | 380 | |
| Carole Bonanni | 227 | 216 | 114 | 11 | 350 | |
| Timmy H. Tseng | 281 | 188 | 174 | 13 | 404 | |
| Kyesook Han | 259 | 170 | 164 | 6 | 357 | |
| Jong‐Chul Oh | 130 | 188 | 148 | 13 | 342 | |
| Yoo Jung Kim | 263 | 169 | 163 | 9 | 375 | |
| Lu Zhao | 297 | 157 | 201 | 11 | 407 | |
| Freya De Keyzer | 314 | 124 | 209 | 14 | 375 | |
| Sun-Jae Doh | 336 | 149 | 180 | 6 | 362 |
All Works
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