Immediate Impact
89 standout
Citing Papers
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
2020 Standout
A Theories-in-Use Approach to Building Marketing Theory
2019 Standout
Works of Al Ries being referenced
Positioning: The Battle for Your Mind
1992
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Al Ries | 58 | 136 | 15 | 249 | 208 | 17 | 520 | |
| W.B. Joseph | 41 | 174 | 11 | 365 | 291 | 16 | 632 | |
| Arun Pereira | 26 | 152 | 1 | 288 | 157 | 16 | 574 | |
| Marius K. Luedicke | 48 | 121 | 23 | 330 | 289 | 24 | 635 | |
| Gerald M. Hampton | 29 | 175 | 18 | 289 | 168 | 15 | 578 | |
| Ming‐Huei Hsieh | 24 | 145 | 4 | 354 | 220 | 18 | 521 | |
| Sak Onkvisit | 23 | 171 | 11 | 370 | 208 | 19 | 582 | |
| Marie Adele Hughes | 25 | 194 | 8 | 227 | 118 | 16 | 619 | |
| Hillbun Ho | 42 | 165 | 1 | 206 | 152 | 15 | 569 | |
| Jack L. Engledow | 22 | 119 | 10 | 244 | 142 | 20 | 569 | |
| Yioula Melanthiou | 76 | 135 | 24 | 145 | 209 | 34 | 492 |
All Works
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