Manajemen pemasaran : analisis perilaku konsumen

250 indexed citations

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This paper, published in 2016, received 250 indexed citations. Written by Basu Swastha Dharmmesta and T. Hani Handoko covering the research area of Demography, Organizational Behavior and Human Resource Management and General Agricultural and Biological Sciences. It is primarily cited by scholars working on Marketing (156 citations), Demography (136 citations) and Organizational Behavior and Human Resource Management (59 citations). Published in .

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Fields of papers citing Manajemen pemasaran : analisis perilaku konsumen

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Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of Manajemen pemasaran : analisis perilaku konsumen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Manajemen pemasaran : analisis perilaku konsumen.

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This paper is also available at doi.org/w75070549.

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