Services Marketing: Integrating Customer Focus Across the Firm
- Journal
- University of Maribor digital library (University of Maribor)
In The Last Decade
doi.org/w65389829 →Countries where authors are citing Services Marketing: Integrating Customer Focus Across the Firm
This map shows the geographic impact of Services Marketing: Integrating Customer Focus Across the Firm. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Services Marketing: Integrating Customer Focus Across the Firm with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Services Marketing: Integrating Customer Focus Across the Firm more than expected).
Fields of papers citing Services Marketing: Integrating Customer Focus Across the Firm
This network shows the impact of Services Marketing: Integrating Customer Focus Across the Firm. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Services Marketing: Integrating Customer Focus Across the Firm.
About Services Marketing: Integrating Customer Focus Across the Firm
This paper, published in 1996, received 1.9k indexed citations . Written by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler covering the research area of Organizational Behavior and Human Resource Management. It is primarily cited by scholars working on Organizational Behavior and Human Resource Management (1.3k citations), Marketing (1.0k citations) and Sociology and Political Science (632 citations). Published in University of Maribor digital library (University of Maribor).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w65389829.