Marketing Strategies and Organizational Structures for Service Firms
- Authors
- Bernard H. BoomsMary Jo Bitner
- Journal
- Medical Entomology and Zoology
In The Last Decade
doi.org/w53942796 →Countries where authors are citing Marketing Strategies and Organizational Structures for Service Firms
This map shows the geographic impact of Marketing Strategies and Organizational Structures for Service Firms. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marketing Strategies and Organizational Structures for Service Firms with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Strategies and Organizational Structures for Service Firms more than expected).
Fields of papers citing Marketing Strategies and Organizational Structures for Service Firms
This network shows the impact of Marketing Strategies and Organizational Structures for Service Firms. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Marketing Strategies and Organizational Structures for Service Firms.
About Marketing Strategies and Organizational Structures for Service Firms
This paper, published in 1981, received 489 indexed citations . Written by Bernard H. Booms and Mary Jo Bitner. It is primarily cited by scholars working on Organizational Behavior and Human Resource Management (306 citations), Marketing (295 citations) and Sociology and Political Science (142 citations). Published in Medical Entomology and Zoology.
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This paper is also available at doi.org/w53942796.