Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Abstract

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This paper, published in 1950, received 3.9k indexed citations. Written by Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh and Dwayne D. Gremler covering the research area of Organizational Behavior and Human Resource Management, Sociology and Political Science and Marketing. It is primarily cited by scholars working on Sociology and Political Science (3.5k citations), Marketing (2.0k citations) and Information Systems and Management (1.3k citations). Published in Journal of Interactive Marketing.

Countries where authors are citing Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Since Specialization
Citations

This map shows the geographic impact of Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? more than expected).

Fields of papers citing Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?.

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This paper is also available at doi.org/10.1002/dir.10073.

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