Zonghuo Li

415 total citations
20 papers, 278 citations indexed

About

Zonghuo Li is a scholar working on Marketing, Strategy and Management and Management Information Systems. According to data from OpenAlex, Zonghuo Li has authored 20 papers receiving a total of 278 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 9 papers in Strategy and Management and 9 papers in Management Information Systems. Recurrent topics in Zonghuo Li's work include Consumer Market Behavior and Pricing (11 papers), Consumer Retail Behavior Studies (9 papers) and Supply Chain and Inventory Management (8 papers). Zonghuo Li is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Consumer Retail Behavior Studies (9 papers) and Supply Chain and Inventory Management (8 papers). Zonghuo Li collaborates with scholars based in China, Australia and Taiwan. Zonghuo Li's co-authors include Wensheng Yang, Di Wang, Hyun Seung Jin, Xiaohong Liu, Xiangfeng Chen, Ruixuan Chen, Hao Sun, Junjin Wang, Liu Xiao-hong and Jiaguo Liu and has published in prestigious journals such as PLoS ONE, Journal of Cleaner Production and International Journal of Production Economics.

In The Last Decade

Zonghuo Li

18 papers receiving 269 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Zonghuo Li China 11 162 113 103 35 23 20 278
Mohammad Alghababsheh Jordan 10 99 0.6× 260 2.3× 90 0.9× 19 0.5× 24 1.0× 25 356
Xun Tong Netherlands 9 123 0.8× 233 2.1× 86 0.8× 45 1.3× 19 0.8× 19 312
Priya Ambilkar India 8 74 0.5× 224 2.0× 133 1.3× 41 1.2× 39 1.7× 13 323
Mahabir Narwal India 9 159 1.0× 228 2.0× 40 0.4× 27 0.8× 22 1.0× 21 301
Shigui Ma China 6 188 1.2× 267 2.4× 177 1.7× 61 1.7× 35 1.5× 16 410
Alok Kumar Singh India 6 107 0.7× 172 1.5× 100 1.0× 20 0.6× 22 1.0× 8 313
Kavigtha Mohan Kumar Malaysia 7 132 0.8× 125 1.1× 46 0.4× 22 0.6× 26 1.1× 12 306
Sérgio Takahashi Brazil 5 139 0.9× 196 1.7× 40 0.4× 21 0.6× 17 0.7× 10 294
M. Daud Ahmed New Zealand 9 46 0.3× 113 1.0× 107 1.0× 30 0.9× 38 1.7× 24 280

Countries citing papers authored by Zonghuo Li

Since Specialization
Citations

This map shows the geographic impact of Zonghuo Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zonghuo Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zonghuo Li more than expected).

Fields of papers citing papers by Zonghuo Li

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zonghuo Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zonghuo Li. The network helps show where Zonghuo Li may publish in the future.

Co-authorship network of co-authors of Zonghuo Li

This figure shows the co-authorship network connecting the top 25 collaborators of Zonghuo Li. A scholar is included among the top collaborators of Zonghuo Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zonghuo Li. Zonghuo Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Li, Zonghuo, Di Wang, Peter T. L. Popkowski Leszczyc, & Hyun Seung Jin. (2025). Coupon promotional strategies for buy-online-pick-up-in-store retailing: the role of distribution channel competition. International Journal of Retail & Distribution Management. 53(13). 104–121. 1 indexed citations
2.
Li, Zonghuo, et al.. (2025). Delivery timeliness disclosure strategy in platform-based instant retail industries: Understanding the effect of consumer loss aversion. Transportation Research Part E Logistics and Transportation Review. 201. 104288–104288.
3.
Li, Zonghuo, et al.. (2025). Optimal omnichannel configuration: the effects of coupon promotion. International Journal of Retail & Distribution Management. 53(9). 821–837.
4.
Li, Zonghuo & Peter T. L. Popkowski Leszczyc. (2024). Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers. Electronic Commerce Research. 25(5). 4035–4069. 1 indexed citations
5.
Chen, Ruixuan, et al.. (2023). Can blockchain help curb “greenwashing” in green finance? - Based on tripartite evolutionary game theory. Journal of Cleaner Production. 435. 140447–140447. 34 indexed citations
6.
Li, Zonghuo, et al.. (2023). Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategy. International Journal of Production Economics. 258. 108778–108778. 16 indexed citations
7.
Li, Zonghuo, et al.. (2023). Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players. Electronic Commerce Research. 25(1). 369–417. 4 indexed citations
8.
Li, Zonghuo, et al.. (2023). Impact of Subsidy Policy on Remanufacturing Industry’s Donation Strategy. Processes. 11(1). 118–118. 1 indexed citations
9.
Li, Zonghuo, et al.. (2022). Evolutionary game analysis of enterprise carbon emission regulation based on prospect theory. Soft Computing. 26(24). 13357–13368. 19 indexed citations
10.
Li, Zonghuo, et al.. (2022). Coupon strategies for competitive products in an omnichannel supply chain. Electronic Commerce Research and Applications. 55. 101189–101189. 9 indexed citations
11.
Sun, Hao, Guang‐Kuo Gao, & Zonghuo Li. (2022). Differential Game Modelof Government-Enterprise Cooperationon Emission Reduction under Carbon EmissionTrading Policy. Polish Journal of Environmental Studies. 31(5). 4859–4871. 7 indexed citations
12.
Li, Zonghuo, Junjin Wang, & Jiaguo Liu. (2022). Integrative Strategies for Omnichannel Order Fulfillment With Risk Aversion. IEEE Transactions on Engineering Management. 71. 2729–2743. 13 indexed citations
13.
Sun, Hao, et al.. (2021). Research on the cooperative mechanism of government and enterprise for basin ecological compensation based on differential game. PLoS ONE. 16(7). e0254411–e0254411. 12 indexed citations
14.
Li, Zonghuo, Di Wang, Wensheng Yang, & Hyun Seung Jin. (2021). Price, online coupon, and store service effort decisions under different omnichannel retailing models. Journal of Retailing and Consumer Services. 64. 102787–102787. 44 indexed citations
15.
Li, Zonghuo, Wensheng Yang, & Xintong Chen. (2021). Omnichannel inventory models accounting for Buy-Online–Return-to-Store service and random demand. Soft Computing. 25(17). 11691–11710. 10 indexed citations
16.
Li, Zonghuo, et al.. (2021). Dynamic pricing and coupon promotion strategies in a dual-channel supply chain based on differential game. Kybernetes. 51(11). 3201–3235. 9 indexed citations
17.
Li, Bangyi, et al.. (2020). Take-back regulation policy on closed loop supply chains: Single or double targets?. Journal of Cleaner Production. 283. 124576–124576. 13 indexed citations
18.
Li, Zonghuo, Wensheng Yang, Hyun Seung Jin, & Di Wang. (2020). Omnichannel retailing operations with coupon promotions. Journal of Retailing and Consumer Services. 58. 102324–102324. 38 indexed citations
19.
Li, Zonghuo, et al.. (2020). Coupon promotion and its two-stage price intervention on dual-channel supply chain. Computers & Industrial Engineering. 145. 106543–106543. 32 indexed citations
20.
Li, Zonghuo, Wensheng Yang, Liu Xiao-hong, & Taimoor Hassan. (2019). Coordination strategies in dual-channel supply chain considering innovation investment and different game ability. Kybernetes. 49(6). 1581–1603. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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