Yin‐Hui Cheng

44 total papers · 420 total citations
26 papers, 273 citations indexed

About

Yin‐Hui Cheng is a scholar working on Marketing, Sociology and Political Science and General Decision Sciences. According to data from OpenAlex, Yin‐Hui Cheng has authored 26 papers receiving a total of 273 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in General Decision Sciences. Recurrent topics in Yin‐Hui Cheng’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (9 papers) and Consumer Market Behavior and Pricing (6 papers). Yin‐Hui Cheng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (9 papers) and Consumer Market Behavior and Pricing (6 papers). Yin‐Hui Cheng collaborates with scholars based in Taiwan and China. Yin‐Hui Cheng's co-authors include Shih‐Chieh Chuang, Chia‐Jung Chang, Chun‐Ting Hsu, Danny Tengti Kao, Yi-Chin Wu, Mingwei Yu, Yu‐Ting Lin and Kun Yang and has published in prestigious journals such as Annals of Tourism Research, Journal of Travel Research and Journal of Retailing and Consumer Services.

Co-authorship network of co-authors of Yin‐Hui Cheng

This figure shows the co-authorship network connecting the top 25 collaborators of Yin‐Hui Cheng. A scholar is included among the top collaborators of Yin‐Hui Cheng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yin‐Hui Cheng. Yin‐Hui Cheng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Yin‐Hui Cheng

24 papers receiving 259 citations

Fields of papers citing papers by Yin‐Hui Cheng

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yin‐Hui Cheng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yin‐Hui Cheng. The network helps show where Yin‐Hui Cheng may publish in the future.

Countries citing papers authored by Yin‐Hui Cheng

Since Specialization
Citations

This map shows the geographic impact of Yin‐Hui Cheng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yin‐Hui Cheng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yin‐Hui Cheng more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026