Yanwu Yang

943 total citations
51 papers, 539 citations indexed

About

Yanwu Yang is a scholar working on Marketing, Information Systems and Management Science and Operations Research. According to data from OpenAlex, Yanwu Yang has authored 51 papers receiving a total of 539 indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 17 papers in Information Systems and 14 papers in Management Science and Operations Research. Recurrent topics in Yanwu Yang's work include Consumer Market Behavior and Pricing (25 papers), Digital Marketing and Social Media (9 papers) and Auction Theory and Applications (9 papers). Yanwu Yang is often cited by papers focused on Consumer Market Behavior and Pricing (25 papers), Digital Marketing and Social Media (9 papers) and Auction Theory and Applications (9 papers). Yanwu Yang collaborates with scholars based in China, United States and Qatar. Yanwu Yang's co-authors include Daniel Zeng, Bernard J. Jansen, Yinghui Yang, Jie Zhang, Chunjie Zhang, Fen Xia, Rui Qin, Mounia Lalmas, Fuxin Li and Wensheng Zhang and has published in prestigious journals such as SHILAP Revista de lepidopterología, Expert Systems with Applications and Pattern Recognition.

In The Last Decade

Yanwu Yang

44 papers receiving 515 citations

Peers

Yanwu Yang
Comparison fields: 5 of 86
  • Marketing 247
  • Artificial Intelligence 152
  • Information Systems 149
  • Management Science and Operations Research 129
  • Sociology and Political Science 124
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Citations per field, relative to Yanwu Yang
Yanwu Yang · 1×
Citations per year, relative to Yanwu Yang
Yanwu Yang · 1×

Countries citing papers authored by Yanwu Yang

Since Specialization
Citations

This map shows the geographic impact of Yanwu Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yanwu Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yanwu Yang more than expected).

Fields of papers citing papers by Yanwu Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yanwu Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yanwu Yang. The network helps show where Yanwu Yang may publish in the future.

Co-authorship network of co-authors of Yanwu Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Yanwu Yang. A scholar is included among the top collaborators of Yanwu Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yanwu Yang. Yanwu Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 3
2 0
3 0
4 1
5 0
6 8
7 0
8 6
9 22
10 7
11 16
12 15
13 13
14 4
15 6
16 5
17 13
18
Budget allocation in competitive search advertisements
1
19
Optimal budget allocation across search advertising markets
4
20 2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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