William T. Neese
- Marketing top 5%
- Management of Technology and Innovation top 5%
- Sociology and Political Science
- Organizational Behavior and Human Resource Management top 10%
- Strategy and Management top 10%
- Co-authors
- G. Tomas M. HultR. Edward BashawRonald D. TaylorLinda FerrellO. C. FerrellG. TomasLouis M. CapellaWilliam Foxx
- Topics
- Consumer Behavior in Brand Consumption and Identification (10 papers)Digital Marketing and Social Media (4 papers)Management and Marketing Education (3 papers)
- Cited by
- Tourism, Leisure and Hospitality ManagementMarketingManagement of Technology and Innovation
- Journals
- Journal of Business ResearchJournal of Advertising ResearchThe Journal of Marketing Theory and Practice
- Partner nations
- United States
In The Last Decade
William T. Neese
14 papers receiving 272 citations
Peers
Comparison fields: 5 of 56
- Marketing 164
- Management of Technology and Innovation 108
- Sociology and Political Science 96
- Organizational Behavior and Human Resource Management 93
- Strategy and Management 63
Countries citing papers authored by William T. Neese
This map shows the geographic impact of William T. Neese's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William T. Neese with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William T. Neese more than expected).
Fields of papers citing papers by William T. Neese
This network shows the impact of papers produced by William T. Neese. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William T. Neese. The network helps show where William T. Neese may publish in the future.
Co-authorship network of co-authors of William T. Neese
This figure shows the co-authorship network connecting the top 25 collaborators of William T. Neese. A scholar is included among the top collaborators of William T. Neese based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William T. Neese. William T. Neese is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 1 | |
| 3 | How Regional Employment in the U.S. Automobile Industry Influences Consumer Ethnocentrism | 2 |
| 4 | Demographic Influences on Consumer Ethnocentrism: A Two-Study Analysis Demonstrating How Industry-Specific Personal Characteristics Impact the Occupation, Education, Marital Status, Sex and Race Dynamic | 1 |
| 5 | 13 | |
| 6 | Service-Learning through Marketing Research Class Projects. | 1 |
| 7 | 3 | |
| 8 | Brand versus Dealership Purchase Intentions: The Role of Product Involvement and Consumer Ethnocentrism in Consumer Decision Making at the Retail Level | 1 |
| 9 | 14 | |
| 10 | 1 | |
| 11 | 5 | |
| 12 | 0 | |
| 13 | 5 | |
| 14 | 246 | |
| 15 | 36 |
About William T. Neese
William T. Neese is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Management of Technology and Innovation, having authored 15 papers that have together received 332 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers) and Management and Marketing Education (3 papers). The work is most often cited by research in Tourism, Leisure and Hospitality Management (30 citations), Marketing (164 citations) and Management of Technology and Innovation (108 citations). William T. Neese has collaborated with scholars based in United States. Frequent co-authors include G. Tomas M. Hult, R. Edward Bashaw, Ronald D. Taylor, Linda Ferrell, O. C. Ferrell, G. Tomas, Louis M. Capella and William Foxx. Their work appears in journals such as Journal of Business Research, Journal of Advertising Research and The Journal of Marketing Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.