Smitha Nayak

2.2k total citations
31 papers, 176 citations indexed

About

Smitha Nayak is a scholar working on Marketing, Sociology and Political Science and Information Systems. According to data from OpenAlex, Smitha Nayak has authored 31 papers receiving a total of 176 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Information Systems. Recurrent topics in Smitha Nayak's work include Consumer Retail Behavior Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Sentiment Analysis and Opinion Mining (3 papers). Smitha Nayak is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Sentiment Analysis and Opinion Mining (3 papers). Smitha Nayak collaborates with scholars based in India, Romania and Bahrain. Smitha Nayak's co-authors include Vinod C Nayak, K. Yoganarasimha, Prateek Rastogi, Nageshkumar Rao, Stany W. Lobo, Yogesh Kumar Sharma, Tanuj Kanchan, Ritesh G. Menezes, B. Suresh Kumar Shetty and G. Pradeep Kumar and has published in prestigious journals such as Applied Spectroscopy Reviews, Journal of Biophotonics and Journal of Fashion Marketing and Management.

In The Last Decade

Smitha Nayak

26 papers receiving 164 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Smitha Nayak India 7 49 35 31 22 19 31 176
Suwarno Suwarno Indonesia 8 2 0.0× 11 0.3× 5 0.2× 34 1.5× 18 0.9× 88 235
Daniel Ferrés Spain 8 9 0.3× 22 0.7× 17 0.8× 102 5.4× 37 194
Joss Wright United Kingdom 8 3 0.1× 7 0.2× 7 0.2× 68 3.1× 55 2.9× 26 171
Nikolaus Forgó Germany 8 11 0.2× 1 0.0× 3 0.1× 22 1.0× 49 2.6× 34 180
Lisa M. Austin Canada 8 4 0.1× 5 0.1× 2 0.1× 68 3.1× 25 1.3× 39 169
Mohammad Yousuf United States 8 3 0.1× 6 0.2× 9 0.3× 132 6.0× 46 2.4× 27 206
Orin S. Kerr United States 10 15 0.3× 22 0.6× 2 0.1× 111 5.0× 58 3.1× 62 260
Daniel B. Vorhaus United States 5 157 3.2× 2 0.1× 24 1.1× 53 2.8× 6 408
George Washington United States 6 2 0.0× 2 0.1× 5 0.2× 18 0.8× 9 0.5× 33 242
Johannes Starkbaum Austria 9 50 1.0× 45 2.0× 30 1.6× 17 298

Countries citing papers authored by Smitha Nayak

Since Specialization
Citations

This map shows the geographic impact of Smitha Nayak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Smitha Nayak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Smitha Nayak more than expected).

Fields of papers citing papers by Smitha Nayak

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Smitha Nayak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Smitha Nayak. The network helps show where Smitha Nayak may publish in the future.

Co-authorship network of co-authors of Smitha Nayak

This figure shows the co-authorship network connecting the top 25 collaborators of Smitha Nayak. A scholar is included among the top collaborators of Smitha Nayak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Smitha Nayak. Smitha Nayak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Nayak, Smitha, et al.. (2025). Understanding fine dining restaurant dynamics in south Asia: A systematic review. F1000Research. 14. 282–282.
2.
Nayak, Smitha, et al.. (2025). Sustainability communication on social media in the last decade: A review of research perspectives from Asia. F1000Research. 13. 1558–1558. 1 indexed citations
3.
Nayak, Smitha, et al.. (2025). Comparative Evaluation of Deep Learning Models in Alzheimer’s Disease Diagnosis. Procedia Computer Science. 258. 2352–2361.
4.
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6.
Nayak, Smitha, et al.. (2024). Exploring the future of regenerative medicine: Unveiling the potential of optical microscopy for structural and functional imaging of stem cells. Journal of Biophotonics. 17(1). e202300360–e202300360. 4 indexed citations
7.
Nayak, Smitha, et al.. (2023). Determinants of patient satisfaction in Asia: Evidence from systematic review of literature. Clinical Epidemiology and Global Health. 23. 101393–101393. 11 indexed citations
8.
Nayak, Smitha, Sonia Sonia, & Yogesh Kumar Sharma. (2023). Improved Machine leaning algorithms for sentiment analysis. 475–484. 1 indexed citations
9.
Nayak, Smitha, Sonia Sonia, & Yogesh Kumar Sharma. (2023). Efficient Machine leaning algorithms for sentiment analysis in Car rental sevice. 475–484. 2 indexed citations
10.
Nayak, Smitha, et al.. (2022). Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study. Economic Research-Ekonomska Istraživanja. 35(1). 6422–6444. 18 indexed citations
11.
Nayak, Smitha, et al.. (2021). Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework. Indian Journal of Marketing. 51(1). 26–26. 2 indexed citations
12.
Nayak, Smitha, et al.. (2021). The effects of government expenditure on sustainable economic growthin India: assessment of the circular economy. Industria Textila. 72(1). 74–80. 4 indexed citations
13.
Hawaldar, Iqbal Thonse, et al.. (2021). Exploring the antecedents of institutional effectiveness: A case study of higher education universities in India. SSRN Electronic Journal. 2 indexed citations
14.
Nayak, Smitha, et al.. (2021). Antecedents to purchase intention in virtual market space in India: an empirical investigation. Cogent Business & Management. 9(1). 9 indexed citations
15.
Nayak, Smitha, et al.. (2019). Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter?. Indian Journal of Marketing. 49(12). 47–47. 4 indexed citations
16.
Nayak, Smitha, et al.. (2018). Impact of attitude towards pregnancy on maternal care seeking behavior: Evidence from rural landscapes of India. 12(1). 538–543. 1 indexed citations
17.
Nayak, Smitha, et al.. (2015). A Study of Cyber Security Issues and Challenges on Latest Technologies in India. International Journal of Management, IT, and Engineering. 5(11). 136–146.
18.
Nayak, Smitha, et al.. (2012). Cybercrime: A threat to Network Security. 5 indexed citations
19.
Nayak, Vinod C, et al.. (2012). A study of fingerprints in relation to blood group. 5(1). 4–7. 1 indexed citations
20.
Nayak, Vinod C, Prateek Rastogi, Tanuj Kanchan, et al.. (2009). Sex differences from fingerprint ridge density in the Indian population. Journal of Forensic and Legal Medicine. 17(2). 84–86. 58 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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