Sevtap Ünal

772 total citations
42 papers, 514 citations indexed

About

Sevtap Ünal is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sevtap Ünal has authored 42 papers receiving a total of 514 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sevtap Ünal's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers). Sevtap Ünal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers). Sevtap Ünal collaborates with scholars based in Türkiye, United States and Australia. Sevtap Ünal's co-authors include Aysel Erci̇ş, Hatice Aydın, İsmail Erkan, Tevfik Dalgić and Fulya Açikgöz and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing for HIGHER EDUCATION and International Journal of Internet Marketing and Advertising.

In The Last Decade

Sevtap Ünal

36 papers receiving 460 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sevtap Ünal Türkiye	8	343	290	183	125	34	42	514
Aysel Erci̇ş Türkiye	8	289 0.8×	254 0.9×	137 0.7×	126 1.0×	21 0.6×	52	469
Salomão Alencar de Farias Brazil	10	197 0.6×	215 0.7×	118 0.6×	92 0.7×	30 0.9×	68	452
Jitender Kumar India	12	449 1.3×	572 2.0×	210 1.1×	154 1.2×	23 0.7×	16	686
Melissa Clark United States	9	193 0.6×	263 0.9×	184 1.0×	108 0.9×	16 0.5×	20	462
Ioannis Assiouras France	11	334 1.0×	337 1.2×	214 1.2×	57 0.5×	22 0.6×	21	545
Ursula Scholl‐Grissemann Austria	14	261 0.8×	277 1.0×	210 1.1×	52 0.4×	20 0.6×	24	542
Ma Mercedes Cuyás Palazón Cuyás Palazón Spain	13	481 1.4×	425 1.5×	155 0.8×	120 1.0×	12 0.4×	21	692
Ebrahim Mazaheri Canada	12	459 1.3×	402 1.4×	281 1.5×	200 1.6×	14 0.4×	16	658
Adesegun Oyedele United States	10	215 0.6×	229 0.8×	116 0.6×	146 1.2×	17 0.5×	23	408
Pei‐Jou Kuo United States	7	335 1.0×	392 1.4×	127 0.7×	126 1.0×	30 0.9×	8	587

Countries citing papers authored by Sevtap Ünal

Since Specialization

Citations

This map shows the geographic impact of Sevtap Ünal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sevtap Ünal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sevtap Ünal more than expected).

Fields of papers citing papers by Sevtap Ünal

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sevtap Ünal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sevtap Ünal. The network helps show where Sevtap Ünal may publish in the future.

Co-authorship network of co-authors of Sevtap Ünal

This figure shows the co-authorship network connecting the top 25 collaborators of Sevtap Ünal. A scholar is included among the top collaborators of Sevtap Ünal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sevtap Ünal. Sevtap Ünal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Ünal, Sevtap, et al.. (2021). The Effect of Individual and Environmental Motivations on YouTuber Followers’ Behavioral Changes. SHILAP Revista de lepidopterología. 50(2). 435–463. 2 indexed citations

Ünal, Sevtap, et al.. (2021). TÜKETİCİLERİN MARKA NEFRETİNİN MARKA MİSİLLEMESİ BAĞLAMINDA İNCELENMESİ. 4(1). 42–56.

Aydın, Hatice & Sevtap Ünal. (2020). Consumers’ Emotional Bonds with Foreign Brands: Animosity, Affinity, and Ethnocentrism. 34(1). 1 indexed citations

Ünal, Sevtap, et al.. (2019). DETERMINING THE FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LUXURY FASHION BRANDS OF YOUNG CONSUMERS. Ege Akademik Bakis (Ege Academic Review). 19(2). 221–236. 8 indexed citations

Ünal, Sevtap, et al.. (2018). Bilişsel ve Duygusal Marka Güveninin Satın Alma Davranışı Üzerindeki Etkisi: Erzurum İlinde Bir Araştırma. DergiPark (Istanbul University). 1 indexed citations

Dalgić, Tevfik & Sevtap Ünal. (2018). Utilizing Consumer Psychology in Business Strategy. Advances in business strategy and competitive advantage book series. 3 indexed citations

Ünal, Sevtap, et al.. (2017). İÇGÜDÜSEL ALIMLARDAN SONRA MEYDANA GELEN NEGATİF ÖZ BİLİNÇ DUYGULARI. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 31(1). 175–190. 1 indexed citations

Ünal, Sevtap, et al.. (2017). Deneyimsel Pazarlama Uygulamalarının Marka Tercihi Üzerindeki Etkisini Belirlemeye Yönelik Bir Araştırma (Kahve Dünyası Ve Starbucks Örneği). Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 31(1). 135–156. 1 indexed citations

Ünal, Sevtap, et al.. (2014). YİYECEK İÇECEK İŞLETMELERİNDE ATMOSFER, DUYGU, MEMNUNİYET VE DAVRANIŞSAL SADAKAT İLİŞKİSİ. DergiPark (Istanbul University). 4 indexed citations

10.

Ünal, Sevtap, et al.. (2013). MATERYALİZMİN STATÜ TÜKETİMİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 27(2). 43–62. 2 indexed citations

11.

Ünal, Sevtap & Hatice Aydın. (2013). An Investigation on the Evaluation of the Factors Affecting Brand Love. Procedia - Social and Behavioral Sciences. 92. 76–85. 81 indexed citations

12.

Erci̇ş, Aysel, et al.. (2011). Kano model application in new product development and customer satisfaction (adaptation of traditional art of tile making to jewelries). Procedia - Social and Behavioral Sciences. 24. 829–846. 34 indexed citations

13.

Erci̇ş, Aysel, et al.. (2010). YAŞAM TARZLARININ SATIN ALMA KARAR SÜRECİ ÜZERİNDEKİ ROLÜ. DergiPark (Istanbul University). 4 indexed citations

14.

Ünal, Sevtap & Aysel Erci̇ş. (2010). GENÇ PAZARIN SATIN ALMA TARZLARININ BELİRLENMESİ ÜZERİNE BİR ARAŞTIRMA. DergiPark (Istanbul University). 2 indexed citations

15.

Ünal, Sevtap, et al.. (2010). KENDİNİ GÖSTERİM VE KİŞİLERARASI ETKİLEŞİMİN GÖSTERİŞÇİ TÜKETİM ÜZERİNDEKİ ETKİLERİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 28(1). 105–139.

16.

Erci̇ş, Aysel, et al.. (2010). Determination of the Factors Affecting Supermarket Loyalty: A Case Study of Erzurum, Turkey. 167–200. 2 indexed citations

17.

Ünal, Sevtap, et al.. (2010). Psychological Factors Affecting Infertile Women. TAF Preventive Medicine Bulletin. 9(5). 481–486. 6 indexed citations

18.

Ünal, Sevtap, et al.. (2008). TÜKETİCİLERİ HEDONİK ALIŞVERİŞE YÖNELTEN NEDENLER: İSTANBUL VE ERZURUM İLLERİNDE KARŞILAŞTIRMALI BİR ARAŞTIRMA. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 22(2). 265–283. 3 indexed citations

19.

Ünal, Sevtap & Aysel Erci̇ş. (2006). Tüketicilerin Kişisel Değerlerinin Satın Alma Tarzları Üzerindeki Etkisi. 23–48. 7 indexed citations

20.

Ünal, Sevtap, et al.. (2006). MARKA BAĞLILIĞI İLE KİŞİSEL DEĞERLER ARASINDAKİ İLİŞKİLER: Üniversite Öğrencilerinin Spor Ayakkabı ve Çikolata Markaları Tercihi Üzerine Bir Araştırma. SHILAP Revista de lepidopterología. 10(1).

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