Robert L. Gustafson

480 citations
12 papers · 314 indexed · h-index 7
Topics
Consumer Behavior in Brand Consumption and Identification (3 papers)Bacterial Identification and Susceptibility Testing (2 papers)Management and Marketing Education (2 papers)
Partner nations
United States

In The Last Decade

Robert L. Gustafson

12 papers receiving 239 citations

Peers

Robert L. Gustafson
Comparison fields: 5 of 88
  • Economics and Econometrics 140
  • General Agricultural and Biological Sciences 86
  • General Economics, Econometrics and Finance 71
  • Soil Science 46
  • Clinical Psychology 27
Replace Nicole Ballenger with:
Nicole Ballenger United States
Richard R. Barichello Canada
Hina Nazli United States
Lee F. Schrader United States
Donald J. Liu United States
Anneleen Vandeplas Belgium
Sunder Ramaswamy United States
Irina Murtazashvili United States
Johan van Rooyen South Africa
Linh Hoang Vu Vietnam
Robert L. Gustafson relative to Nicole Ballenger United States Nicole Ballenger's profile →
Citations per field
00.5×
Nicole Ballenger · 1×
Citations per year

Countries citing papers authored by Robert L. Gustafson

Since Specialization
Citations

This map shows the geographic impact of Robert L. Gustafson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert L. Gustafson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert L. Gustafson more than expected).

Fields of papers citing papers by Robert L. Gustafson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert L. Gustafson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert L. Gustafson. The network helps show where Robert L. Gustafson may publish in the future.

Co-authorship network of co-authors of Robert L. Gustafson

This figure shows the co-authorship network connecting the top 25 collaborators of Robert L. Gustafson. A scholar is included among the top collaborators of Robert L. Gustafson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert L. Gustafson. Robert L. Gustafson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
#WorkIndexed citations
1 48
2 1
3 13
4
Merging the Teaching of Advertising and Public Relations Campaigns onto the Information Superhighway.
6
5
Objectionable Advertising: A Q-Sort Comparing the Perceptions of Baby Boomers and Generation X.
2
6 4
7 17
8 5
9 3
10 10
11 168
12 37

About Robert L. Gustafson

Robert L. Gustafson is a scholar working on Life-span and Life-course Studies, Marketing and Clinical Biochemistry, having authored 12 papers that have together received 314 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (3 papers), Bacterial Identification and Susceptibility Testing (2 papers) and Management and Marketing Education (2 papers). The work is most often cited by research in General Agricultural and Biological Sciences (86 citations), General Economics, Econometrics and Finance (71 citations) and Economics and Econometrics (140 citations). Robert L. Gustafson has collaborated with scholars based in United States. Frequent co-authors include Marc Nerlove, Steven R. Thomsen, J. Kelly McCoy and D. Gale Johnson. Their work appears in journals such as Nature, Journal of the American Statistical Association and Journal of Bacteriology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026