Rainer Olbrich

890 total citations
26 papers, 457 citations indexed

About

Rainer Olbrich is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Rainer Olbrich has authored 26 papers receiving a total of 457 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Strategy and Management. Recurrent topics in Rainer Olbrich's work include Consumer Market Behavior and Pricing (15 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Rainer Olbrich is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Rainer Olbrich collaborates with scholars based in Germany. Rainer Olbrich's co-authors include Carsten D. Schultz and Dieter Ahlert and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Advertising Research.

In The Last Decade

Rainer Olbrich

19 papers receiving 418 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rainer Olbrich Germany 9 309 256 140 64 43 26 457
Alireza Golmohammadi United States 8 258 0.8× 209 0.8× 118 0.8× 101 1.6× 39 0.9× 12 426
Octav Neguriţă Romania 5 145 0.5× 175 0.7× 126 0.9× 52 0.8× 33 0.8× 8 361
Marta Arce‐Urriza Spain 8 259 0.8× 184 0.7× 96 0.7× 48 0.8× 36 0.8× 21 404
Yung‐Shen Yen Taiwan 10 215 0.7× 240 0.9× 211 1.5× 125 2.0× 30 0.7× 24 437
Adithya Pattabhiramaiah United States 8 209 0.7× 220 0.9× 70 0.5× 69 1.1× 91 2.1× 17 400
Mantian Hu Hong Kong 6 172 0.6× 164 0.6× 61 0.4× 72 1.1× 40 0.9× 16 306
Iulia Grecu Romania 4 140 0.5× 166 0.6× 126 0.9× 52 0.8× 33 0.8× 5 337
Seo Jang Hoon United States 7 150 0.5× 213 0.8× 189 1.4× 96 1.5× 53 1.2× 10 391
Bikramjit Rishi India 9 199 0.6× 249 1.0× 182 1.3× 81 1.3× 24 0.6× 48 423
Jacques Nel South Africa 11 171 0.6× 241 0.9× 181 1.3× 76 1.2× 34 0.8× 18 355

Countries citing papers authored by Rainer Olbrich

Since Specialization
Citations

This map shows the geographic impact of Rainer Olbrich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rainer Olbrich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rainer Olbrich more than expected).

Fields of papers citing papers by Rainer Olbrich

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rainer Olbrich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rainer Olbrich. The network helps show where Rainer Olbrich may publish in the future.

Co-authorship network of co-authors of Rainer Olbrich

This figure shows the co-authorship network connecting the top 25 collaborators of Rainer Olbrich. A scholar is included among the top collaborators of Rainer Olbrich based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rainer Olbrich. Rainer Olbrich is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Olbrich, Rainer, et al.. (2025). Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing. Journal of Consumer Behaviour. 25(2). 785–799.
2.
3.
Olbrich, Rainer, et al.. (2025). From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management. Journal of Consumer Behaviour. 24(6). 2731–2756.
4.
Schultz, Carsten D., et al.. (2023). Dark sides of artificial intelligence: The dangers of automated decision‐making in search engine advertising. Journal of the Association for Information Science and Technology. 75(5). 550–566. 6 indexed citations
5.
Olbrich, Rainer, et al.. (2023). Dynamic customer journey analysis and its advertising impact. Journal of Strategic Marketing. 1–20. 1 indexed citations
6.
Olbrich, Rainer. (2022). Marketing.
7.
Olbrich, Rainer, et al.. (2019). The effect of social media and advertising activities on affiliate marketing. International Journal of Internet Marketing and Advertising. 13(1). 47–47. 17 indexed citations
8.
Olbrich, Rainer, et al.. (2019). The effect of social media and advertising activities on affiliate marketing. International Journal of Internet Marketing and Advertising. 13(1). 47–47. 4 indexed citations
9.
Olbrich, Rainer, et al.. (2018). Analyzing the Click Path of Affiliate-Marketing Campaigns. Journal of Advertising Research. 59(3). 342–356. 3 indexed citations
10.
Olbrich, Rainer, et al.. (2016). Proliferation of Private Labels in Food Retailing: A Literature Overview. International Journal of Marketing Studies. 8(6). 63–63. 15 indexed citations
11.
Olbrich, Rainer, et al.. (2015). Quantifying Anti‐Consumption of Private Labels and National Brands: Impacts of Poor Test Ratings on Consumer Purchases. Journal of Consumer Affairs. 50(1). 145–165. 7 indexed citations
12.
Olbrich, Rainer, et al.. (2014). Price-quality relationship in pricing strategies for private labels. Journal of Product & Brand Management. 23(6). 429–438. 28 indexed citations
13.
Olbrich, Rainer, et al.. (2012). Proliferation of private labels in the groceries sector: The impact on category performance. Journal of Retailing and Consumer Services. 20(2). 147–153. 17 indexed citations
14.
Olbrich, Rainer, et al.. (2012). Effect of user-generated content on website stickiness. 301–308. 7 indexed citations
15.
Olbrich, Rainer, et al.. (2011). Social Commerce. WiSt - Wirtschaftswissenschaftliches Studium. 40(6). 314–316. 1 indexed citations
16.
Olbrich, Rainer, et al.. (2009). Consequences of competition between national brands and private labels. International Journal of Retail & Distribution Management. 37(11). 933–951. 13 indexed citations
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18.
Olbrich, Rainer. (2001). Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel. Marketing ZFP. 23(4). 253–268. 1 indexed citations
19.
Olbrich, Rainer. (2001). Ursachen, Entwicklung und Auswirkungen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel.
20.
Ahlert, Dieter & Rainer Olbrich. (1997). Integrierte Warenwirtschaftssysteme und Handelscontrolling : Konzeptionelle Grundlagen und Umsetzung in der Handelspraxis. Schäffer-Poeschel eBooks.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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