Prakash Vel

503 total citations
15 papers, 355 citations indexed

About

Prakash Vel is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Prakash Vel has authored 15 papers receiving a total of 355 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 8 papers in Marketing and 4 papers in Strategy and Management. Recurrent topics in Prakash Vel's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (3 papers). Prakash Vel is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (3 papers). Prakash Vel collaborates with scholars based in United Arab Emirates, Australia and United Kingdom. Prakash Vel's co-authors include Balan Sundarakani, Hassan Younis, Munyaradzi W. Nyadzayo, Kathy Ning Shen, Mohamed Khalifa, Arijit Sikdar, Sunita Mathur, Vijay Pereira, Thomas Lancaster and Zeenath Reza Khan and has published in prestigious journals such as Behaviour and Information Technology, Journal of Business and Industrial Marketing and International Journal of Educational Management.

In The Last Decade

Prakash Vel

15 papers receiving 325 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Prakash Vel United Arab Emirates	7	223	212	92	50	49	15	355
Pik Yin Foo Malaysia	8	122 0.5×	194 0.9×	48 0.5×	29 0.6×	49 1.0×	12	343
Kavigtha Mohan Kumar Malaysia	7	132 0.6×	125 0.6×	78 0.8×	18 0.4×	45 0.9×	12	306
Pervin Ersoy Türkiye	6	174 0.8×	188 0.9×	31 0.3×	26 0.5×	20 0.4×	12	301
Lauren R. Skinner United States	8	147 0.7×	280 1.3×	48 0.5×	65 1.3×	29 0.6×	9	434
Anne Quarshie Finland	7	150 0.7×	301 1.4×	49 0.5×	30 0.6×	8 0.2×	11	414
Mahabir Narwal India	9	159 0.7×	228 1.1×	16 0.2×	31 0.6×	21 0.4×	21	301
Priscila Borin de Oliveira Claro Brazil	10	114 0.5×	149 0.7×	39 0.4×	11 0.2×	43 0.9×	17	304
Sheila Namagembe Uganda	9	109 0.5×	214 1.0×	22 0.2×	30 0.6×	15 0.3×	30	325
Min-Li Yang Taiwan	6	310 1.4×	234 1.1×	45 0.5×	33 0.7×	8 0.2×	7	427
Lokesh Vijayvargy India	9	207 0.9×	248 1.2×	28 0.3×	65 1.3×	9 0.2×	29	351

Countries citing papers authored by Prakash Vel

Since Specialization

Citations

This map shows the geographic impact of Prakash Vel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prakash Vel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prakash Vel more than expected).

Fields of papers citing papers by Prakash Vel

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Prakash Vel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prakash Vel. The network helps show where Prakash Vel may publish in the future.

Co-authorship network of co-authors of Prakash Vel

This figure shows the co-authorship network connecting the top 25 collaborators of Prakash Vel. A scholar is included among the top collaborators of Prakash Vel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Prakash Vel. Prakash Vel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Vel, Prakash, et al.. (2025). Methodological and Ethical Approaches to Studying Contract Cheating: A Systematic Literature Review. Journal of Academic Ethics. 23(3). 1025–1051. 1 indexed citations

Vel, Prakash, et al.. (2022). Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective. Journal of Business and Industrial Marketing. 37(10). 2075–2094. 19 indexed citations

Vel, Prakash, et al.. (2018). Internal marketing in a higher education context – towards an enriched framework. International Journal of Educational Management. 33(1). 5–27. 9 indexed citations

Shen, Kathy Ning, Prakash Vel, & Mohamed Khalifa. (2016). Website design: place for luxury brands in cyberspace?. Behaviour and Information Technology. 35(12). 1115–1129. 12 indexed citations

Vel, Prakash, et al.. (2016). Social marketing, pester power and reverse socialisation. The Marketing Review. 16(4). 433–449. 5 indexed citations

Younis, Hassan, Balan Sundarakani, & Prakash Vel. (2016). The impact of implementing green supply chain management practices on corporate performance. Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness. 26(3). 216–245. 207 indexed citations

Vel, Prakash, et al.. (2013). Online Purchase Of Luxury Products In The U.A.E.. Zenodo (CERN European Organization for Nuclear Research). 2 indexed citations

Vel, Prakash, et al.. (2013). Attitudinal loyalty, behavioural loyalty and social media: An introspection. The Marketing Review. 13(2). 125–141. 61 indexed citations

Vel, Prakash, et al.. (2012). Patients' perception on prenatal care management at Trinidad & Tobago. Figshare. 2(3). 63. 1 indexed citations

10.

Vel, Prakash, et al.. (2012). Social media and buying behaviour of women in Pakistan towards the purchase of textile garments. Research Online (University of Wollongong). 61. 16 indexed citations

11.

Vel, Prakash, et al.. (2012). The corporate strategy of Dubai Duty Free. Research Online (University of Wollongong). 40. 4 indexed citations

12.

Vel, Prakash, et al.. (2012). Social Media and Buying Behavior of Women in Pakistan toward Purchase of Textile Garments. 2 indexed citations

13.

Vel, Prakash, et al.. (2011). Conception, Nurturing, Leveraging and Sustenance of a Successful Brand. Procedia - Social and Behavioral Sciences. 25. 1–15. 2 indexed citations

14.

Sundarakani, Balan, et al.. (2010). Study of cold chain logistics implementation strategies: insights from UAE industry. Research Online (University of Wollongong). 1. 8 indexed citations

15.

Sikdar, Arijit & Prakash Vel. (2010). Getting the customer interested in your innovation: role of distribution and promotion strategies. Business Strategy Series. 11(3). 158–168. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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