Philipp Reichhart
- Sociology and Political Science top 10%
- Marketing top 5%
- Information Systems and Management top 5%
- Electrical and Electronic Engineering
- Organizational Behavior and Human Resource Management
- Co-authors
- Martin SpannChristian PescherArnold PicotBenedikt RömerJohann KranzAnindya GhosePeter Pal Zubcsek
- Topics
- Technology Adoption and User Behaviour (7 papers)Digital Marketing and Social Media (6 papers)Consumer Market Behavior and Pricing (5 papers)
- Partner nations
- GermanyUnited StatesIsrael
In The Last Decade
Philipp Reichhart
15 papers receiving 325 citations
Peers
Comparison fields: 5 of 57
- Sociology and Political Science 162
- Marketing 160
- Information Systems and Management 94
- Electrical and Electronic Engineering 86
- Organizational Behavior and Human Resource Management 35
Countries citing papers authored by Philipp Reichhart
This map shows the geographic impact of Philipp Reichhart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Philipp Reichhart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Philipp Reichhart more than expected).
Fields of papers citing papers by Philipp Reichhart
This network shows the impact of papers produced by Philipp Reichhart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Philipp Reichhart. The network helps show where Philipp Reichhart may publish in the future.
Co-authorship network of co-authors of Philipp Reichhart
This figure shows the co-authorship network connecting the top 25 collaborators of Philipp Reichhart. A scholar is included among the top collaborators of Philipp Reichhart based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Philipp Reichhart. Philipp Reichhart is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 37 | |
| 3 | The Interplay of Retargeting and Location Revisits in Location-Based Advertising. | 2 |
| 4 | Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting | 3 |
| 5 | 4 | |
| 6 | 2 | |
| 7 | Location-Based Advertising and Contextual Mobile Targeting | 9 |
| 8 | 29 | |
| 9 | 12 | |
| 10 | 25 | |
| 11 | 31 | |
| 12 | 68 | |
| 13 | 95 | |
| 14 | 4 | |
| 15 | 17 |
About Philipp Reichhart
Philipp Reichhart is a scholar working on Information Systems and Management, Marketing and Human-Computer Interaction, having authored 15 papers that have together received 341 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers). The work is most often cited by research in Marketing (160 citations), Information Systems and Management (94 citations) and Sociology and Political Science (162 citations). Philipp Reichhart has collaborated with scholars based in Germany, United States and Israel. Frequent co-authors include Martin Spann, Christian Pescher, Arnold Picot, Benedikt Römer, Johann Kranz, Anindya Ghose and Peter Pal Zubcsek. Their work appears in journals such as Energy Policy, Information Systems Research and Journal of Management Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.