Oswin Maurer
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Diverse Aspects of Tourism Research 9
- Digital Marketing and Social Media 3
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- Consumer Behavior in Brand Consumption and Identification 3
- Co-authors
- Thomas Aichner (2 shared papers)Oksana Tokarchuk (8 shared papers)Roberto Gabriele (3 shared papers)Michael Bošnjak (2 shared papers)M. Joseph Sirgy (1 shared paper)Gianluca Goffi (2 shared papers)Linda Osti (3 shared papers)Tonino Pencarelli (1 shared paper)
In The Last Decade
Oswin Maurer
24 papers receiving 548 citations
Oswin Maurer's Hit Papers
Peers
Comparison fields: 5 of 97
- Marketing 102
- Tourism, Leisure and Hospitality Management 15
- Transportation 57
- Sociology and Political Science 350
- Communication 52
Countries citing papers authored by Oswin Maurer
This map shows the geographic impact of Oswin Maurer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Oswin Maurer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Oswin Maurer more than expected).
Fields of papers citing papers by Oswin Maurer
This network shows the impact of papers produced by Oswin Maurer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Oswin Maurer. The network helps show where Oswin Maurer may publish in the future.
Co-authors
The 22 scholars most cited alongside Oswin Maurer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019 Hit paper breakdown → | 2020 | 252 |
| 2 | 2010 | 66 | |
| 3 | 2020 | 45 | |
| 4 | 1999 | 34 | |
| 5 | 2017 | 32 | |
| 6 | 2021 | 32 | |
| 7 | 2016 | 19 | |
| 8 | 2014 | 17 | |
| 9 | 2020 | 11 | |
| 10 | 2021 | 10 | |
| 11 | 2021 | 9 | |
| 12 | 2025 | 7 | |
| 13 | 2020 | 7 | |
| 14 | 1999 | 7 | |
| 15 | 2022 | 6 | |
| 16 | Self-perception of farming women in South Tyrol. | 2009 | 5 |
| 17 | 2024 | 4 | |
| 18 | 2018 | 4 | |
| 19 | 2025 | 2 | |
| 20 | Vacation satisfaction and vacationists' quality of life | 2017 | 2 |
About Oswin Maurer
Oswin Maurer is a scholar working on Sociology and Political Science, Marketing, Strategy and Management, Social Psychology and General Economics, Econometrics and Finance, having authored 24 papers that have together received 578 indexed citations. Recurring topics across this work include Diverse Aspects of Tourism Research (9 papers), Recreation, Leisure, Wilderness Management (3 papers), Global trade and economics (3 papers), Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Global Trade and Competitiveness (3 papers), Food Waste Reduction and Sustainability (2 papers) and Rural development and sustainability (2 papers). The work is most often cited by research in Marketing (102 citations), Tourism, Leisure and Hospitality Management (15 citations), Transportation (57 citations), Sociology and Political Science (350 citations) and Communication (52 citations). Oswin Maurer has collaborated with scholars based in Italy, Germany and Australia. Frequent co-authors include Thomas Aichner, Oksana Tokarchuk, Roberto Gabriele, Michael Bošnjak, M. Joseph Sirgy, Gianluca Goffi, Linda Osti, Tonino Pencarelli, Jun Wen and Stefan Vogel. Their work appears in journals such as Agribusiness, Tourism Review, Tourism Economics, British Food Journal and Annals of Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.