Mukta Srivastava
- Sociology and Political Science top 10%
- Marketing top 5%
- Surgery
- Cardiology and Cardiovascular Medicine
- Organizational Behavior and Human Resource Management top 10%
- Co-authors
- Sreeram SivaramakrishnanGordhan K. SainiJohannes BonattiFilip LievensNeeraj PandeyJennifer S. AlbrechtVincent SeeSteven M. Scharf
- Topics
- Digital Marketing and Social Media (11 papers)Consumer Behavior in Brand Consumption and Identification (9 papers)Cardiac and Coronary Surgery Techniques (4 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of the American College of CardiologyThe Annals of Thoracic SurgeryJournal of Consumer Marketing
- Partner nations
- United StatesIndiaAustria
In The Last Decade
Mukta Srivastava
32 papers receiving 531 citations
Peers
Comparison fields: 5 of 92
- Sociology and Political Science 206
- Marketing 161
- Surgery 122
- Cardiology and Cardiovascular Medicine 114
- Organizational Behavior and Human Resource Management 96
Countries citing papers authored by Mukta Srivastava
This map shows the geographic impact of Mukta Srivastava's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mukta Srivastava with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mukta Srivastava more than expected).
Fields of papers citing papers by Mukta Srivastava
This network shows the impact of papers produced by Mukta Srivastava. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mukta Srivastava. The network helps show where Mukta Srivastava may publish in the future.
Co-authorship network of co-authors of Mukta Srivastava
This figure shows the co-authorship network connecting the top 25 collaborators of Mukta Srivastava. A scholar is included among the top collaborators of Mukta Srivastava based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mukta Srivastava. Mukta Srivastava is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | 38 | |
| 4 | 47 | |
| 5 | 14 | |
| 6 | 14 | |
| 7 | Exploring The Triad of eWOM, eWOM Generator Engagement and Consumer Engagement: A Conceptual Framework | 5 |
| 8 | 7 | |
| 9 | 15 | |
| 10 | 4 | |
| 11 | 0 | |
| 12 | 0 | |
| 13 | 9 | |
| 14 | 11 | |
| 15 | 1 | |
| 16 | 1 | |
| 17 | 25 | |
| 18 | 21 | |
| 19 | 26 | |
| 20 | 6 |
About Mukta Srivastava
Mukta Srivastava is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 35 papers that have together received 570 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Cardiac and Coronary Surgery Techniques (4 papers). The work is most often cited by research in Marketing (161 citations), Information Systems and Management (74 citations) and Organizational Behavior and Human Resource Management (96 citations). Mukta Srivastava has collaborated with scholars based in United States, India and Austria. Frequent co-authors include Sreeram Sivaramakrishnan, Gordhan K. Saini, Johannes Bonatti, Filip Lievens, Neeraj Pandey, Jennifer S. Albrecht, Vincent See, Steven M. Scharf, Virend K. Somers and Matthew J. Price. Their work appears in journals such as Journal of the American College of Cardiology, The Annals of Thoracic Surgery and Journal of Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.