Minh T.H. Le

410 total citations
25 papers, 245 citations indexed

About

Minh T.H. Le is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Minh T.H. Le has authored 25 papers receiving a total of 245 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 11 papers in Marketing and 5 papers in Information Systems and Management. Recurrent topics in Minh T.H. Le's work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (5 papers). Minh T.H. Le is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (5 papers). Minh T.H. Le collaborates with scholars based in Vietnam, Australia and Türkiye. Minh T.H. Le's co-authors include Brett Martin, Clinton Fookes, Giang Tran, Kien Nguyen, İbrahim Çil, Yen Tran, Chau Tran, Phạm T.T., Nguyen Hoang Thuan and Robert McClelland and has published in prestigious journals such as SHILAP Revista de lepidopterología, Artificial Intelligence Review and Heliyon.

In The Last Decade

Minh T.H. Le

20 papers receiving 226 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Minh T.H. Le Vietnam 8 125 103 64 48 33 25 245
Bhawna Agarwal India 9 121 1.0× 151 1.5× 76 1.2× 20 0.4× 21 0.6× 33 278
Han-Chiang Ho China 10 165 1.3× 145 1.4× 91 1.4× 36 0.8× 49 1.5× 15 315
Salman Khan China 9 79 0.6× 95 0.9× 109 1.7× 28 0.6× 20 0.6× 31 264
Kit Yeng Sin Malaysia 9 53 0.4× 80 0.8× 74 1.2× 64 1.3× 38 1.2× 32 268
Mohamed A. Khashan Egypt 10 85 0.7× 117 1.1× 121 1.9× 25 0.5× 17 0.5× 25 263
Sevenpri Candra Indonesia 10 65 0.5× 72 0.7× 86 1.3× 73 1.5× 25 0.8× 49 292
Manit Mishra India 10 87 0.7× 91 0.9× 31 0.5× 50 1.0× 23 0.7× 20 299
Waranpong Boonsiritomachai Thailand 7 53 0.4× 120 1.2× 119 1.9× 92 1.9× 21 0.6× 9 293
Supaprawat Siripipatthanakul Thailand 9 56 0.4× 71 0.7× 41 0.6× 25 0.5× 24 0.7× 43 222

Countries citing papers authored by Minh T.H. Le

Since Specialization
Citations

This map shows the geographic impact of Minh T.H. Le's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Minh T.H. Le with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Minh T.H. Le more than expected).

Fields of papers citing papers by Minh T.H. Le

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Minh T.H. Le. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Minh T.H. Le. The network helps show where Minh T.H. Le may publish in the future.

Co-authorship network of co-authors of Minh T.H. Le

This figure shows the co-authorship network connecting the top 25 collaborators of Minh T.H. Le. A scholar is included among the top collaborators of Minh T.H. Le based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Minh T.H. Le. Minh T.H. Le is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Le, Minh T.H., et al.. (2025). Building platform trust for live stream commerce: the social-technical systems perspective. Cogent Business & Management. 12(1).
2.
Le, Minh T.H., et al.. (2025). Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis. Asia Pacific Journal of Marketing and Logistics. 37(10). 2918–2938. 1 indexed citations
3.
Le, Minh T.H., et al.. (2025). Unveiling the halo effect: exploring the influence of organic labels on consumer behavior in the organic cosmetics market. Current Psychology. 44(11). 9803–9824. 2 indexed citations
4.
Le, Minh T.H.. (2024). Enhance the effectiveness of affiliate marketing on Tiktok for young people. International Journal of Technology Marketing. 18(2). 162–184. 1 indexed citations
5.
6.
Le, Minh T.H., et al.. (2024). AI chatbot: increasing emotional efficacy in tourism through anthropomorphic theory of acceptance model. 9(4). 300–331. 3 indexed citations
7.
Le, Minh T.H.. (2024). The spread of fake news: Disclosure willingness role. Heliyon. 10(14). e34468–e34468. 3 indexed citations
8.
Le, Minh T.H., et al.. (2024). Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity. SAGE Open. 14(4). 4 indexed citations
9.
10.
Le, Minh T.H.. (2023). How does influencer marketing build up the engagement between brand and followers. International Journal of Internet Marketing and Advertising. 19(2). 1–1. 1 indexed citations
11.
Le, Minh T.H.. (2023). Government polices and COVID-19 impact: mediator roles in green wash. International Journal of Product Lifecycle Management. 15(2). 115–138.
12.
Le, Minh T.H., et al.. (2022). Antecedents influence choosing tourism destination post-COVID-19: young people case. Journal of Hospitality and Tourism Insights. 6(5). 2241–2256. 5 indexed citations
13.
Le, Minh T.H.. (2021). Compulsive buying of brands, its antecedents, and the mediating role of brand love: insights from Vietnam. Current Psychology. 40(9). 4287–4298. 10 indexed citations
14.
Le, Minh T.H.. (2021). Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior. Heliyon. 7(8). e07821–e07821. 81 indexed citations
15.
Le, Minh T.H.. (2021). Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic. SHILAP Revista de lepidopterología. 11(2). 137–155. 1 indexed citations
16.
Le, Minh T.H.. (2021). Correction to: Compulsive buying of brands, its antecedents, and the mediating role of brand love: insights from Vietnam. Current Psychology. 40(9). 4299–4299. 1 indexed citations
17.
Le, Minh T.H.. (2021). The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences. Spanish Journal of Marketing - ESIC. 25(1). 156–180. 59 indexed citations
18.
Le, Minh T.H.. (2020). Social comparison effects on brand addiction: A mediating role of materialism. Heliyon. 6(11). e05460–e05460. 24 indexed citations
19.
Le, Minh T.H., et al.. (2016). Developing Curriculum of Bachelor at University of Foreign Language Studies in Vietnam. International Journal of Science and Research (IJSR). 2605–2609. 1 indexed citations
20.
Tran, Giang, et al.. (2014). The Impact of External Shocks on Small Open Economies: Evidence from East Asian Countries. International Journal of Economics and Finance. 6(2). 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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