Marco Paiola

2.4k total citations · 2 hit papers
27 papers, 1.8k citations indexed

About

Marco Paiola is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Marco Paiola has authored 27 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 11 papers in Strategy and Management and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Marco Paiola's work include Service and Product Innovation (20 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (7 papers). Marco Paiola is often cited by papers focused on Service and Product Innovation (20 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (7 papers). Marco Paiola collaborates with scholars based in Italy, Sweden and Switzerland. Marco Paiola's co-authors include Heiko Gebauer, Nicola Saccani, Mario Rapaccini, Roberto Grandinetti, Francesco Schiavone, Federico Adrodegari, Christian Kowalkowski, Bo Edvardsson, Marco Perona and Tatiana Khvatova and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Industrial Marketing Management.

In The Last Decade

Marco Paiola

25 papers receiving 1.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms

2020 334 citations Marco Paiola, Heiko Gebauer Industrial Marketing Management profile →
Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms

2020 298 citations Mario Rapaccini, Christian Kowalkowski et al. Industrial Marketing Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Marco Paiola Italy	17	1.0k	770	462	347	314	27	1.8k
Nelson Oly Ndubisi Qatar	19	649 0.6×	990 1.3×	376 0.8×	323 0.9×	282 0.9×	36	1.8k
Rodrigo Rabetino Finland	25	1.1k 1.1×	777 1.0×	618 1.3×	212 0.6×	193 0.6×	48	1.8k
Wiebke Reim Sweden	16	1.0k 1.0×	898 1.2×	255 0.6×	283 0.8×	439 1.4×	27	1.9k
Glauco Henrique de Sousa Mendes Brazil	18	688 0.7×	619 0.8×	259 0.6×	308 0.9×	457 1.5×	72	1.6k
Ivanka Visnjic Spain	16	1.6k 1.5×	1.2k 1.6×	744 1.6×	366 1.1×	339 1.1×	34	2.5k
Beverly Wagner United Kingdom	27	679 0.7×	1.3k 1.6×	279 0.6×	517 1.5×	105 0.3×	69	2.1k
David Sörhammar Sweden	12	994 1.0×	464 0.6×	472 1.0×	156 0.4×	208 0.7×	20	1.3k
Veronica Martinez United Kingdom	20	1.1k 1.1×	1.0k 1.4×	658 1.4×	1.0k 2.9×	379 1.2×	55	2.7k
Maria Vincenza Ciasullo Italy	21	545 0.5×	471 0.6×	219 0.5×	196 0.6×	133 0.4×	80	1.4k
Ralf Reichwald Germany	17	465 0.5×	785 1.0×	179 0.4×	260 0.7×	219 0.7×	70	1.6k

Countries citing papers authored by Marco Paiola

Since Specialization

Citations

This map shows the geographic impact of Marco Paiola's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marco Paiola with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marco Paiola more than expected).

Fields of papers citing papers by Marco Paiola

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marco Paiola. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marco Paiola. The network helps show where Marco Paiola may publish in the future.

Co-authorship network of co-authors of Marco Paiola

This figure shows the co-authorship network connecting the top 25 collaborators of Marco Paiola. A scholar is included among the top collaborators of Marco Paiola based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marco Paiola. Marco Paiola is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Paiola, Marco, Roberto Grandinetti, Christian Kowalkowski, & Mario Rapaccini. (2024). Digital servitization strategies and business model innovation: The role of knowledge-intensive business services. Journal of Engineering and Technology Management. 74. 101846–101846. 2 indexed citations

Paiola, Marco, Roberto Grandinetti, & Francesco Schiavone. (2024). Business model innovation and ambidexterity in Industry 4.0. Sinergie Italian Journal of Management. 42(1). 71–94. 4 indexed citations

Rapaccini, Mario, et al.. (2023). Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms. Journal of Business and Industrial Marketing. 38(6). 1362–1375. 24 indexed citations

Paiola, Marco, Tatiana Khvatova, Francesco Schiavone, & Alberto Ferraris. (2023). How do omnichannel strategies contribute to value-based healthcare? An orchestra-based analysis. Journal of Business Research. 167. 114175–114175. 5 indexed citations

Paiola, Marco, Lara Agostini, Roberto Grandinetti, & Anna Nosella. (2022). The process of business model innovation driven by IoT: Exploring the case of incumbent SMEs. Industrial Marketing Management. 103. 30–46. 59 indexed citations

Paiola, Marco, Tatiana Khvatova, Francesco Schiavone, & Fauzia Jabeen. (2022). Paths toward advanced service-oriented business models: A configurational analysis of small- and medium-sized incumbent manufacturers. Technological Forecasting and Social Change. 182. 121774–121774. 19 indexed citations

Paiola, Marco, Francesco Schiavone, Tatiana Khvatova, & Roberto Grandinetti. (2021). Prior knowledge, industry 4.0 and digital servitization. An inductive framework. Technological Forecasting and Social Change. 171. 120963–120963. 58 indexed citations

Grandinetti, Roberto, Maria Vincenza Ciasullo, Marco Paiola, & Francesco Schiavone. (2020). Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study. The TQM Journal. 32(4). 647–671. 61 indexed citations

Bolisani, Ettore, Andreia Gabriela Andrei, Juan‐Gabriel Cegarra‐Navarro, et al.. (2020). Knowledge management approaches of small and medium-sized firms: a cluster analysis. Kybernetes. 49(1). 73–87. 36 indexed citations

10.

Paiola, Marco & Heiko Gebauer. (2020). Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms. Industrial Marketing Management. 89. 245–264. 334 indexed citations breakdown →

11.

Paiola, Marco. (2019). Digitalization and servitization: opportunities and challenges for Italian SMES. Sinergie Italian Journal of Management. 11–22. 6 indexed citations

12.

Gebauer, Heiko, Marco Paiola, & Nicola Saccani. (2012). Characterizing service networks for moving from products to solutions. Industrial Marketing Management. 42(1). 31–46. 186 indexed citations

13.

Gebauer, Heiko, Marco Paiola, & Bo Edvardsson. (2012). A capability perspective on service business development in small and medium-sized suppliers. Scandinavian Journal of Management. 28(4). 321–339. 59 indexed citations

14.

Rullani, Enzo, et al.. (2012). Innovazione e produttività : alla ricerca di nuovi modelli di business per le imprese di servizi. 1–363. 2 indexed citations

15.

Gebauer, Heiko, Marco Paiola, & Bo Edvardsson. (2010). Service business development in small and medium capital goods manufacturing companies. Managing Service Quality. 20(2). 123–139. 47 indexed citations

16.

Paiola, Marco, et al.. (2009). Strategie competitive e gestione delle risorse umane nelle medie imprese bresciane. 1 indexed citations

17.

Edvardsson, Bo, Marco Paiola, & Heiko Gebauer. (2009). Service Infusion in manufacturing: the case of small and medium-sized enterprises,. 1 indexed citations

18.

Paiola, Marco. (2008). Cultural Events as Potential Drivers of Urban Regeneration: An Empirical Illustration. Industry and Innovation. 15(5). 513–529. 25 indexed citations

19.

Paiola, Marco. (2006). Dal terziario ai neo-servizi: il concetto di servizio verso l'economia della conoscenza. 79–96. 1 indexed citations

20.

Grandinetti, Roberto & Marco Paiola. (2004). Impegno, apprendimento e voce dei consumatori nei processi di acquisto. Micro & macro marketing. 487–502. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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