Maomao Chi
Impact in
- Marketing top 5%
- Sharing Economy and Platforms
- Strategy and Management top 5%
- Innovation and Knowledge Management
- Sustainable Supply Chain Management
- Supply Chain Resilience and Risk Management
Papers in
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- Digital Marketing and Social Media 11
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- Innovation and Knowledge Management 8
- Digital Platforms and Economics 5
- Co-authors
- Joey F. George (6 shared papers)Rui Huang (4 shared papers)Jing Zhao (11 shared papers)Weijun Wang (5 shared papers)Wang Fei (1 shared paper)Xinyuan Lu (3 shared papers)Bo Luo (1 shared paper)Yanhui Li (1 shared paper)
- Journals
- International Journal of Mobile Communications (4 papers)International Journal of Information Management (3 papers)Sustainability (3 papers)Industrial Management & Data Systems (3 papers)Journal of the Association for Information Systems (2 papers)
- Partner nations
- ChinaUnited States
In The Last Decade
Maomao Chi
34 papers receiving 676 citations
Peers
Comparison fields: 5 of 75
- Marketing 198
- Strategy and Management 292
- Management Information Systems 169
- Business and International Management 27
- Management of Technology and Innovation 78
Countries citing papers authored by Maomao Chi
This map shows the geographic impact of Maomao Chi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maomao Chi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maomao Chi more than expected).
Fields of papers citing papers by Maomao Chi
This network shows the impact of papers produced by Maomao Chi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maomao Chi. The network helps show where Maomao Chi may publish in the future.
Co-authors
The 25 scholars most cited alongside Maomao Chi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 93 | |
| 2 | 2016 | 76 | |
| 3 | 2017 | 70 | |
| 4 | 2019 | 65 | |
| 5 | 2020 | 62 | |
| 6 | 2021 | 54 | |
| 7 | 2018 | 49 | |
| 8 | 2021 | 48 | |
| 9 | 2025 | 19 | |
| 10 | 2018 | 18 | |
| 11 | Digital Business Strategy and Firm Performance: the Mediation Effects of E-collaboration Capability | 2016 | 15 |
| 12 | 2024 | 15 | |
| 13 | 2015 | 14 | |
| 14 | 2023 | 10 | |
| 15 | 2015 | 9 | |
| 16 | 2010 | 8 | |
| 17 | 2024 | 7 | |
| 18 | 2024 | 7 | |
| 19 | 2022 | 6 | |
| 20 | 2012 | 6 |
About Maomao Chi
Maomao Chi is a scholar working on Sociology and Political Science, Strategy and Management, Information Systems and Management, Management Information Systems and Marketing, having authored 37 papers that have together received 692 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (10 papers), Innovation and Knowledge Management (8 papers), Digital Platforms and Economics (5 papers), Information Technology Governance and Strategy (5 papers), Collaboration in agile enterprises (4 papers), Digital Transformation in Industry (3 papers) and Outsourcing and Supply Chain Management (3 papers). The work is most often cited by research in Marketing (198 citations), Strategy and Management (292 citations), Management Information Systems (169 citations), Business and International Management (27 citations) and Management of Technology and Innovation (78 citations). Maomao Chi has collaborated with scholars based in China and United States. Frequent co-authors include Joey F. George, Rui Huang, Jing Zhao, Weijun Wang, Wang Fei, Xinyuan Lu, Bo Luo, Yanhui Li, Junjing Wang and Xin Luo. Their work appears in journals such as International Journal of Mobile Communications, International Journal of Information Management, Sustainability, Industrial Management & Data Systems and Journal of the Association for Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.