Lynne Pepall

715 total citations
33 papers, 401 citations indexed

About

Lynne Pepall is a scholar working on Economics and Econometrics, Marketing and Strategy and Management. According to data from OpenAlex, Lynne Pepall has authored 33 papers receiving a total of 401 indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Economics and Econometrics, 18 papers in Marketing and 17 papers in Strategy and Management. Recurrent topics in Lynne Pepall's work include Merger and Competition Analysis (18 papers), Consumer Market Behavior and Pricing (17 papers) and Digital Platforms and Economics (16 papers). Lynne Pepall is often cited by papers focused on Merger and Competition Analysis (18 papers), Consumer Market Behavior and Pricing (17 papers) and Digital Platforms and Economics (16 papers). Lynne Pepall collaborates with scholars based in United States and Canada. Lynne Pepall's co-authors include George Norman, Daniel J. Richards, Jean J. Gabszewicz, Jacques‐François Thisse, Daniel M. Shapiro, Liang Tan, Louis Makowski and Karen Eggleston and has published in prestigious journals such as The Journal of Finance, The Economic Journal and American Journal of Agricultural Economics.

In The Last Decade

Lynne Pepall

31 papers receiving 350 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lynne Pepall United States	11	276	159	134	59	53	33	401
Ralph M. Bradburd United States	9	264 1.0×	107 0.7×	70 0.5×	87 1.5×	38 0.7×	19	371
Hélder Vasconcelos Portugal	16	406 1.5×	230 1.4×	237 1.8×	132 2.2×	64 1.2×	47	537
Yannis Katsoulacos Greece	10	350 1.3×	131 0.8×	81 0.6×	36 0.6×	39 0.7×	34	437
Wilko Letterie Netherlands	10	162 0.6×	180 1.1×	40 0.3×	34 0.6×	42 0.8×	30	339
Michał Grajek Germany	12	177 0.6×	340 2.1×	70 0.5×	29 0.5×	91 1.7×	29	482
Florian Szücs Austria	9	315 1.1×	184 1.2×	50 0.4×	122 2.1×	21 0.4×	24	452
George Symeonidis United Kingdom	14	590 2.1×	236 1.5×	232 1.7×	112 1.9×	56 1.1×	30	673
Pedro Mendi Spain	10	298 1.1×	165 1.0×	49 0.4×	55 0.9×	21 0.4×	34	409
Tony Chieh‐Tse Hou Taiwan	8	103 0.4×	203 1.3×	116 0.9×	114 1.9×	37 0.7×	16	351
Chinedu Francis Egbunike Nigeria	12	153 0.6×	247 1.6×	104 0.8×	231 3.9×	34 0.6×	63	545

Countries citing papers authored by Lynne Pepall

Since Specialization

Citations

This map shows the geographic impact of Lynne Pepall's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lynne Pepall with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lynne Pepall more than expected).

Fields of papers citing papers by Lynne Pepall

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lynne Pepall. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lynne Pepall. The network helps show where Lynne Pepall may publish in the future.

Co-authorship network of co-authors of Lynne Pepall

This figure shows the co-authorship network connecting the top 25 collaborators of Lynne Pepall. A scholar is included among the top collaborators of Lynne Pepall based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lynne Pepall. Lynne Pepall is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Pepall, Lynne & Daniel J. Richards. (2025). Targeted advertising, concentration, and consumer welfare. Information Economics and Policy. 70. 101128–101128.

Pepall, Lynne & Daniel J. Richards. (2021). Targeted Value-Enhancing Advertising and Price Competition. Review of Industrial Organization. 59(3). 443–459. 4 indexed citations

Pepall, Lynne, et al.. (2016). The “Veblen” effect, targeted advertising and consumer welfare. Economics Letters. 145. 218–220. 5 indexed citations

Pepall, Lynne, Daniel J. Richards, & George Norman. (2010). Contemporary Industrial Organization: A Quantitative Approach. Medical Entomology and Zoology. 16 indexed citations

Norman, George, Lynne Pepall, & Daniel J. Richards. (2008). Entrepreneurial First Movers, Brand-Name Fast Seconds, and the Evolution of Market Structure. The B E Journal of Economic Analysis & Policy. 8(1). 2 indexed citations

Pepall, Lynne, Daniel J. Richards, & George Norman. (2008). Industrial Organization: Contemporary Theory and Empirical Applications. Medical Entomology and Zoology. 53 indexed citations

Norman, George, et al.. (2008). Generic Product Advertising, Spillovers, and Market Concentration. American Journal of Agricultural Economics. 90(3). 719–732. 20 indexed citations

Pepall, Lynne, et al.. (2006). Crowding Out and Competition in the Religious Marketplace. SSRN Electronic Journal. 3 indexed citations

Pepall, Lynne, et al.. (2002). The Simple Economics of Brand Stretching. The Journal of Business. 75(3). 535–552. 3 indexed citations

10.

Pepall, Lynne & Daniel J. Richards. (2001). Reach for the Stars: A Strategic Bidding Game. Economica. 68(272). 489–504. 12 indexed citations

11.

Norman, George & Lynne Pepall. (2000). Spatial Competition and Location with Mergers and Product Licensing. Urban Studies. 37(3). 451–470. 1 indexed citations

12.

Norman, George & Lynne Pepall. (2000). Profitable Mergers in a Cournot Model of Spatial Competition. Southern Economic Journal. 66(3). 667–681. 4 indexed citations

13.

Norman, George & Lynne Pepall. (2000). Profitable Mergers in a Cournot Model of Spatial Competition. Southern Economic Journal. 66(3). 667–667. 16 indexed citations

14.

Pepall, Lynne & Daniel J. Richards. (1994). Innovation, Imitation, and Social Welfare. Southern Economic Journal. 60(3). 673–673. 15 indexed citations

15.

Pepall, Lynne & Daniel M. Shapiro. (1991). The profitability of Canadian defence contractors. International Journal of Industrial Organization. 9(3). 425–440. 4 indexed citations

16.

Pepall, Lynne. (1990). Market Demand and Product Clustering. The Economic Journal. 100(399). 195–195. 8 indexed citations

17.

Pepall, Lynne. (1989). The Informational Role of Spanning in Competitive Product Selection. Canadian Journal of Economics/Revue canadienne d économique. 22(1). 37–37. 1 indexed citations

18.

Pepall, Lynne & Daniel M. Shapiro. (1989). The Military-Industrial Complex in Canada. Canadian Public Policy. 15(3). 265–265. 4 indexed citations

19.

Makowski, Louis & Lynne Pepall. (1985). Easy Proofs of Unanimity and Optimality without Spanning: A Pedagogical Note. The Journal of Finance. 40(4). 1245–1245.

20.

Makowski, Louis & Lynne Pepall. (1985). Easy Proofs of Unanimity and Optimality without Spanning: A Pedagogical Note. The Journal of Finance. 40(4). 1245–1250. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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