Lifu Li

427 total citations
30 papers, 272 citations indexed

About

Lifu Li is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Lifu Li has authored 30 papers receiving a total of 272 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Sociology and Political Science, 15 papers in Information Systems and Management and 8 papers in Marketing. Recurrent topics in Lifu Li's work include Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (15 papers) and Entrepreneurship Studies and Influences (8 papers). Lifu Li is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (15 papers) and Entrepreneurship Studies and Influences (8 papers). Lifu Li collaborates with scholars based in Australia, China and Macao. Lifu Li's co-authors include Kyeong Kang and Osama Sohaib and has published in prestigious journals such as Computers in Human Behavior, Journal of the Association for Information Systems and International Journal of Human-Computer Interaction.

In The Last Decade

Lifu Li

28 papers receiving 265 citations

Peers

Lifu Li

SPS

ISM

MARKE

MTI

OBHRM

Alexander J. Kull United States

Sanga Song United States

Min Chung Han United States

Harish Kumar India

Xuepan Zhong China

Lauren Copeland United States

Syed Muhammad Usman Tayyab China

Konstantinos Solakis Spain

Muhammad Zahid Nawaz China

Alexander J. Kull United States

Lifu Li

147 ×0.9

SPS

45 ×0.3

ISM

130 ×1.3

MARKE

15 ×0.3

MTI

54 ×2.0

OBHRM

Citations per year, relative to Lifu Li Lifu Li (= 1×) peers Alexander J. Kull

Countries citing papers authored by Lifu Li

Since Specialization

Citations

This map shows the geographic impact of Lifu Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lifu Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lifu Li more than expected).

Fields of papers citing papers by Lifu Li

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lifu Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lifu Li. The network helps show where Lifu Li may publish in the future.

Co-authorship network of co-authors of Lifu Li

This figure shows the co-authorship network connecting the top 25 collaborators of Lifu Li. A scholar is included among the top collaborators of Lifu Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lifu Li. Lifu Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Li, Lifu, et al.. (2025). Predicting Live Streamers’ Continuous Streaming Marketing Intention via the Extended TPB Model. 3(1). 15–29. 1 indexed citations

Li, Lifu, et al.. (2025). Ethnic minority group live streamers’ cultural streaming intentions in the live streaming economy: an integration of TAM and TPB. Aslib Journal of Information Management. 1–22. 1 indexed citations

Li, Lifu. (2024). Online consumers build trust with online merchants through real-time interaction function. 1(4). 37–48. 4 indexed citations

Li, Lifu, et al.. (2024). Parents’ effects on Chinese students’ digital entrepreneurship motivation on live streaming platforms: regional perspective using multi-group analysis. Journal of Entrepreneurship in Emerging Economies. 17(3). 650–671. 3 indexed citations

Li, Lifu & Kyeong Kang. (2024). Discussing Social Media Using Affordance of Young Chinese Ethnic Minority Group Users. 4(1). 12–23. 2 indexed citations

Li, Lifu. (2024). Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming: An extension of the theory of planned behaviour. Computers in Human Behavior. 160. 108365–108365. 6 indexed citations

Li, Lifu, et al.. (2024). Online younger viewers’ motivation to purchase virtual gifts: multi-group analysis of urban-rural backgrounds. Aslib Journal of Information Management. 78(1). 120–141. 5 indexed citations

Li, Lifu, et al.. (2024). How Wanghong Live Streamers Affect Online Users’ Purchasing Behavior on Live Streaming Platforms: A PLS-SEM Approach. Journal of Global Information Technology Management. 27(4). 277–292. 2 indexed citations

Li, Lifu, Kyeong Kang, & Osama Sohaib. (2023). Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective. 6 indexed citations

10.

Li, Lifu & Kyeong Kang. (2023). Factors Affecting Chinese Students Promote Distance Learning On the Telecommunication Platform during the COVID-19 Pandemic. 2(7).

11.

Li, Lifu & Kyeong Kang. (2023). Discovering online Chinese consumers’ impulse buying in live streaming by the theory of planned behavior. 3(2). 5 indexed citations

12.

Kang, Kyeong, Lifu Li, & Osama Sohaib. (2023). Graduates’ intention to develop live commerce: The educational background perspective using multi-group analysis. Entrepreneurial Business and Economics Review. 11(1). 113–126. 6 indexed citations

13.

Li, Lifu, Kyeong Kang, & Osama Sohaib. (2023). The Impact of Group Support on College Student’s Online Business Motivation: The Uncertainty Avoidance Thinking as a Moderating Factor. Business Perspectives and Research. 14(1). 123–140. 3 indexed citations

14.

Li, Lifu, et al.. (2023). An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness. Journal of Marketing Analytics. 12(3). 701–716. 22 indexed citations

15.

Li, Lifu, et al.. (2022). A Cognitive-Emotional Model From Mobile Short-Form Video Addiction to Intermittent Discontinuance: The Moderating Role of Neutralization. International Journal of Human-Computer Interaction. 40(7). 1505–1517. 22 indexed citations

16.

Li, Lifu & Kyeong Kang. (2022). Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model. Journal of Marketing Analytics. 12(3). 570–582. 15 indexed citations

17.

Li, Lifu & Kyeong Kang. (2022). Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectives. Journal of Entrepreneurship in Emerging Economies. 16(4). 932–953. 19 indexed citations

18.

Li, Lifu & Kyeong Kang. (2021). Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups’ Online-Startup Motivation. Entrepreneurship Research Journal. 14(2). 491–514. 15 indexed citations

19.

Li, Lifu & Kyeong Kang. (2021). Exploring the Relationships between Cultural Content and Viewers’ Watching Interest: A Study of Tiktok Videos Produced by Chinese Ethnic Minority Groups. 37–46. 2 indexed citations

20.

Li, Lifu & Kyeong Kang. (2020). Analyzing Shopping Behavior of the Middle-aged users in Tiktok Live Streaming Platform. Journal of the Association for Information Systems. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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