Klaus Menrad

4.1k total citations · 1 hit paper
116 papers, 2.7k citations indexed

About

Klaus Menrad is a scholar working on Marketing, Plant Science and Management, Monitoring, Policy and Law. According to data from OpenAlex, Klaus Menrad has authored 116 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 29 papers in Plant Science and 26 papers in Management, Monitoring, Policy and Law. Recurrent topics in Klaus Menrad's work include Environmental Sustainability in Business (31 papers), Environmental Education and Sustainability (25 papers) and Organic Food and Agriculture (19 papers). Klaus Menrad is often cited by papers focused on Environmental Sustainability in Business (31 papers), Environmental Education and Sustainability (25 papers) and Organic Food and Agriculture (19 papers). Klaus Menrad collaborates with scholars based in Germany, Austria and Greece. Klaus Menrad's co-authors include Agnes Emberger‐Klein, Thomas Decker, Katharina Langer, Jutta Roosen, Andreas Bauer, Andreas Niedermeier, Hubert Röder, Kai Sparke, Wiebke Möhring and Luisa Menapace and has published in prestigious journals such as SHILAP Revista de lepidopterología, Renewable and Sustainable Energy Reviews and Journal of Cleaner Production.

In The Last Decade

Klaus Menrad

104 papers receiving 2.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Why people use herbal medicine: insights from a focus-group study in Germany

2018 285 citations Agnes Emberger‐Klein, Klaus Menrad et al. BMC Complementary and Alternative Medicine profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Klaus Menrad Germany	28	658	496	436	418	396	116	2.7k
Valentina Castellani Italy	22	317 0.5×	303 0.6×	542 1.2×	652 1.6×	237 0.6×	39	2.9k
Ella Graham-Rowe United Kingdom	12	580 0.9×	280 0.6×	151 0.3×	895 2.1×	387 1.0×	14	2.4k
Piergiuseppe Morone Italy	39	457 0.7×	284 0.6×	1.1k 2.5×	369 0.9×	268 0.7×	113	3.5k
Hamid El Bilali Italy	32	266 0.4×	301 0.6×	335 0.8×	1.2k 2.8×	383 1.0×	138	4.0k
Ilija Đjekić Serbia	35	246 0.4×	107 0.2×	317 0.7×	2.0k 4.7×	161 0.4×	206	4.0k
Mei‐Fang Chen Taiwan	33	2.8k 4.3×	1.4k 2.9×	433 1.0×	852 2.0×	1.7k 4.2×	76	5.7k
Shahid Mahmood Pakistan	24	199 0.3×	269 0.5×	218 0.5×	373 0.9×	81 0.2×	86	2.0k
Hans De Steur Belgium	32	506 0.8×	128 0.3×	271 0.6×	1.2k 2.9×	161 0.4×	158	3.6k
A. Meybeck France	16	187 0.3×	182 0.4×	192 0.4×	1.5k 3.6×	193 0.5×	41	3.7k
Surya Prakash Singh India	42	502 0.8×	113 0.2×	2.6k 5.9×	314 0.8×	70 0.2×	227	5.9k

Countries citing papers authored by Klaus Menrad

Since Specialization

Citations

This map shows the geographic impact of Klaus Menrad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Klaus Menrad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Klaus Menrad more than expected).

Fields of papers citing papers by Klaus Menrad

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Klaus Menrad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Klaus Menrad. The network helps show where Klaus Menrad may publish in the future.

Co-authorship network of co-authors of Klaus Menrad

This figure shows the co-authorship network connecting the top 25 collaborators of Klaus Menrad. A scholar is included among the top collaborators of Klaus Menrad based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Klaus Menrad. Klaus Menrad is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Menrad, Klaus, et al.. (2025). From bag to better: A field study on the drivers of packaging choices for loose fruits and vegetables at the point of sale in Germany. Resources Conservation and Recycling. 224. 108545–108545.

Menrad, Klaus, et al.. (2024). Forecasting seasonally fluctuating sales of perishable products in the horticultural industry. Expert Systems with Applications. 249. 123438–123438. 7 indexed citations

Menrad, Klaus, et al.. (2024). Public acceptance of green hydrogen production in Germany. Renewable and Sustainable Energy Reviews. 208. 115057–115057. 22 indexed citations

Menrad, Klaus, et al.. (2024). The local range of natural cosmetics: Consumer perceptions and assessments in Germany. Business Strategy and the Environment. 33(7). 7462–7478.

Emberger‐Klein, Agnes, et al.. (2024). Ways of integrating eating into everyday lives – a qualitative study in Germany. BMC Nutrition. 10(1). 76–76.

Menrad, Klaus, et al.. (2021). Machine Learning Outperforms Classical Forecasting on Horticultural Sales Predictions. SHILAP Revista de lepidopterología. 7. 100239–100239. 28 indexed citations

Emberger‐Klein, Agnes, et al.. (2021). Determining the Distinguishing Features of Different Eating Action Types in Germany Using a Mixed-Method Approach. Frontiers in Nutrition. 8. 720392–720392. 1 indexed citations

Kiesswetter, Eva, et al.. (2020). Protein for Community-Dwelling Older People: Aspects That Influence the Perception of Commercially Available Protein Drinks. Frontiers in Nutrition. 7. 100–100. 4 indexed citations

Menrad, Klaus, et al.. (2019). Consumer Preferences of Sustainability Labeled Cut Roses in Germany. MDPI (MDPI AG). 12 indexed citations

10.

Spänig, Sebastian, Agnes Emberger‐Klein, Jan‐Peter Sowa, et al.. (2019). The virtual doctor: An interactive clinical-decision-support system based on deep learning for non-invasive prediction of diabetes. Artificial Intelligence in Medicine. 100. 101706–101706. 75 indexed citations

11.

Emberger‐Klein, Agnes, et al.. (2019). What motivates new, established and long-term users of herbal medicine: is there more than push and pull?. BMC Complementary and Alternative Medicine. 19(1). 170–170. 14 indexed citations

12.

Emberger‐Klein, Agnes, et al.. (2019). The importance of herbal medicine use in the German health-care system: prevalence, usage pattern, and influencing factors. BMC Health Services Research. 19(1). 952–952. 36 indexed citations

13.

Emberger‐Klein, Agnes, et al.. (2018). Why people use herbal medicine: insights from a focus-group study in Germany. BMC Complementary and Alternative Medicine. 18(1). 92–92. 285 indexed citations breakdown →

14.

Emberger‐Klein, Agnes, Klaus Menrad, & Dominik Heider. (2016). Determinants of Consumers’ Willingness-to-pay for Fairly-produced, Locally Grown Dairy Products. German Journal of Agricultural Economics. 65(2). 6 indexed citations

15.

Gabriel, Andreas & Klaus Menrad. (2014). The Costs of GM and Non-GM Co-existence in Processed Food Systems – Demonstrated for the Cases of the German Supply Chains of Chocolate and Frozen Pizza. Journal of Agricultural & Food Industrial Organization. 12(1). 141–158. 2 indexed citations

16.

Menrad, Klaus, et al.. (2009). Biorefineries And Biobased Products From The Consumer'S Point Of View. RePEc: Research Papers in Economics. 2 indexed citations

17.

Menrad, Klaus & Rainer Frietsch. (2006). Zukünftige Ausstrahlung der Biotechnologie auf die Beschäftigung in Deutschland. Journal of Contextual Economics – Schmollers Jahrbuch. 126(1). 83–107. 4 indexed citations

18.

Menrad, Klaus, et al.. (2004). A decade of European field trials with genetically modified plants. PubMed. 3(2). 99–107. 8 indexed citations

19.

Menrad, Klaus. (2001). Innovations at the Borderline of Food, Nutrition and Health in Germany - A Systems' Theory Approach. German Journal of Agricultural Economics. 50(6). 2 indexed citations

20.

Menrad, Klaus. (1999). Future impacts of biotechnology on agriculture, food production, and food processing : a Delphi survey : Final report to the Commission of the European Union, DG XII. Publikationsdatenbank der Fraunhofer-Gesellschaft (Fraunhofer-Gesellschaft).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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