John L. Fortenberry

1.1k total citations · 1 hit paper
34 papers, 647 citations indexed

About

John L. Fortenberry is a scholar working on General Health Professions, Health and Pharmacology. According to data from OpenAlex, John L. Fortenberry has authored 34 papers receiving a total of 647 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in General Health Professions, 10 papers in Health and 10 papers in Pharmacology. Recurrent topics in John L. Fortenberry's work include Pharmaceutical industry and healthcare (10 papers), Social Media in Health Education (10 papers) and Primary Care and Health Outcomes (8 papers). John L. Fortenberry is often cited by papers focused on Pharmaceutical industry and healthcare (10 papers), Social Media in Health Education (10 papers) and Primary Care and Health Outcomes (8 papers). John L. Fortenberry collaborates with scholars based in United States and United Kingdom. John L. Fortenberry's co-authors include James K. Elrod and Peter McGoldrick and has published in prestigious journals such as Journal of Business Research, BMC Health Services Research and Journal of Advertising Research.

In The Last Decade

John L. Fortenberry

33 papers receiving 628 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The hub-and-spoke organization design: an avenue for serving patients well

2017 225 citations James K. Elrod, John L. Fortenberry BMC Health Services Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
John L. Fortenberry United States	14	206	101	82	81	73	34	647
James K. Elrod United States	11	173 0.8×	78 0.8×	80 1.0×	45 0.6×	43 0.6×	29	549
Domenico Moro United Kingdom	8	210 1.0×	51 0.5×	107 1.3×	38 0.5×	35 0.5×	14	947
Sherry Merkur United Kingdom	13	453 2.2×	98 1.0×	136 1.7×	10 0.1×	53 0.7×	23	998
Domino Determann Netherlands	12	262 1.3×	177 1.8×	126 1.5×	33 0.4×	20 0.3×	15	1.0k
Sung‐Hee Jeon Canada	15	449 2.2×	54 0.5×	131 1.6×	17 0.2×	36 0.5×	35	932
Caroline Vass United Kingdom	15	382 1.9×	47 0.5×	181 2.2×	39 0.5×	23 0.3×	46	1.3k
Regina E. Herzlinger United States	13	455 2.2×	14 0.1×	128 1.6×	83 1.0×	104 1.4×	55	1.2k
Thomas J. Prior United States	9	189 0.9×	52 0.5×	109 1.3×	37 0.5×	11 0.2×	12	1.1k
Joachim Marti Switzerland	22	311 1.5×	57 0.6×	308 3.8×	25 0.3×	25 0.3×	82	1.2k
Abe Dunn United States	14	382 1.9×	44 0.4×	56 0.7×	31 0.4×	10 0.1×	49	886

Countries citing papers authored by John L. Fortenberry

Since Specialization

Citations

This map shows the geographic impact of John L. Fortenberry's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John L. Fortenberry with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John L. Fortenberry more than expected).

Fields of papers citing papers by John L. Fortenberry

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John L. Fortenberry. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John L. Fortenberry. The network helps show where John L. Fortenberry may publish in the future.

Co-authorship network of co-authors of John L. Fortenberry

This figure shows the co-authorship network connecting the top 25 collaborators of John L. Fortenberry. A scholar is included among the top collaborators of John L. Fortenberry based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John L. Fortenberry. John L. Fortenberry is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Elrod, James K. & John L. Fortenberry. (2020). Personal selling in health and medicine: using sales agents to engage audiences. BMC Health Services Research. 20(S1). 819–819. 2 indexed citations

Elrod, James K. & John L. Fortenberry. (2020). Advertising in health and medicine: using mass media to communicate with patients. BMC Health Services Research. 20(S1). 818–818. 16 indexed citations

Elrod, James K. & John L. Fortenberry. (2020). Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients. BMC Health Services Research. 20(S1). 822–822. 11 indexed citations

Elrod, James K. & John L. Fortenberry. (2020). Marketing communications in health and medicine: perspectives from Willis-Knighton Health System. BMC Health Services Research. 20(S1). 817–817. 1 indexed citations

Elrod, James K. & John L. Fortenberry. (2020). Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects. BMC Health Services Research. 20(S1). 824–824. 2 indexed citations

Elrod, James K. & John L. Fortenberry. (2020). Sales promotion in health and medicine: using incentives to stimulate patient interest and attention. BMC Health Services Research. 20(S1). 820–820. 3 indexed citations

Elrod, James K. & John L. Fortenberry. (2020). Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix. BMC Health Services Research. 20(S1). 823–823. 1 indexed citations

Elrod, James K. & John L. Fortenberry. (2020). Integrated marketing communications: a strategic priority in health and medicine. BMC Health Services Research. 20(S1). 825–825. 8 indexed citations

Elrod, James K. & John L. Fortenberry. (2018). Formulating productive marketing communications strategy: a major health system’s experience. BMC Health Services Research. 18(S3). 926–926. 18 indexed citations

10.

Elrod, James K. & John L. Fortenberry. (2018). Target marketing in the health services industry: the value of journeying off the beaten path. BMC Health Services Research. 18(S3). 923–923. 4 indexed citations

11.

Elrod, James K. & John L. Fortenberry. (2018). Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy. BMC Health Services Research. 18(S3). 929–929. 7 indexed citations

12.

Elrod, James K. & John L. Fortenberry. (2018). Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider. BMC Health Services Research. 18(S3). 922–922. 20 indexed citations

13.

Elrod, James K. & John L. Fortenberry. (2018). Establishing Good Samaritan programs in healthcare institutions: a method for enhancing patient experiences and increasing loyalty. BMC Health Services Research. 18(S3). 927–927. 2 indexed citations

14.

Elrod, James K. & John L. Fortenberry. (2017). Tithing programs: pathways for enhancing and improving the health status of the underprivileged. BMC Health Services Research. 17(S4). 806–806. 4 indexed citations

15.

Elrod, James K. & John L. Fortenberry. (2017). Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations. BMC Health Services Research. 17(S4). 787–787. 14 indexed citations

16.

Elrod, James K. & John L. Fortenberry. (2017). Centers of excellence in healthcare institutions: what they are and how to assemble them. BMC Health Services Research. 17(S1). 425–425. 76 indexed citations

17.

Elrod, James K. & John L. Fortenberry. (2017). Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations. BMC Health Services Research. 17(S4). 805–805. 10 indexed citations

18.

Elrod, James K. & John L. Fortenberry. (2017). Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions. BMC Health Services Research. 17(S1). 451–451. 24 indexed citations

19.

Fortenberry, John L.. (2010). Cases in Health Care Marketing. 18 indexed citations

20.

Fortenberry, John L. & Peter McGoldrick. (2010). Receptiveness of Black Americans to outdoor advertising. Journal of Business Research. 64(6). 586–593. 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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