Hyoungeun Moon

1.9k total citations
37 papers, 1.5k citations indexed

About

Hyoungeun Moon is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hyoungeun Moon has authored 37 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 23 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hyoungeun Moon's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (15 papers). Hyoungeun Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (15 papers). Hyoungeun Moon collaborates with scholars based in South Korea, United States and Hong Kong. Hyoungeun Moon's co-authors include Heesup Han, Li Miao, Hae Jin Yoon, Yeon Ho Shin, Seung Eun Jung, Kimberly Severt, Jongsik Yu, Bee‐Lia Chua, Sunghyup Sean Hyun and Lydia Hanks and has published in prestigious journals such as Tourism Management, Sustainability and International Journal of Hospitality Management.

In The Last Decade

Hyoungeun Moon

36 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hyoungeun Moon South Korea	21	966	918	384	181	131	37	1.5k
Li Miao United States	19	876 0.9×	697 0.8×	348 0.9×	67 0.4×	138 1.1×	42	1.4k
Kiattipoom Kiatkawsin South Korea	19	907 0.9×	814 0.9×	272 0.7×	405 2.2×	64 0.5×	32	1.5k
Jongsik Yu South Korea	25	1.0k 1.1×	1.1k 1.2×	694 1.8×	296 1.6×	145 1.1×	73	2.3k
Nathaniel D. Line United States	28	1.4k 1.5×	1.5k 1.6×	930 2.4×	162 0.9×	186 1.4×	51	2.4k
Li Miao United States	23	1.1k 1.1×	1.0k 1.1×	579 1.5×	268 1.5×	216 1.6×	50	1.9k
Zhuowei Huang United States	14	779 0.8×	474 0.5×	234 0.6×	122 0.7×	100 0.8×	41	1.1k
Pearl M.C. Lin Hong Kong	21	878 0.9×	584 0.6×	284 0.7×	35 0.2×	84 0.6×	64	1.3k
Jin Young Chung South Korea	18	714 0.7×	418 0.5×	180 0.5×	70 0.4×	95 0.7×	40	1.1k
Shun Ye China	14	788 0.8×	487 0.5×	253 0.7×	51 0.3×	138 1.1×	22	1.0k

Countries citing papers authored by Hyoungeun Moon

Since Specialization

Citations

This map shows the geographic impact of Hyoungeun Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyoungeun Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyoungeun Moon more than expected).

Fields of papers citing papers by Hyoungeun Moon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyoungeun Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyoungeun Moon. The network helps show where Hyoungeun Moon may publish in the future.

Co-authorship network of co-authors of Hyoungeun Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Hyoungeun Moon. A scholar is included among the top collaborators of Hyoungeun Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyoungeun Moon. Hyoungeun Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Meng, Bo, Hyoungeun Moon, Jongsik Yu, & Heesup Han. (2025). Impact of co-creation process and motivations in traveler approach intention for AI-drone taxi in South Korea: a mixed-method extending behavioral reasoning theory. Asia Pacific Journal of Tourism Research. 30(7). 851–865. 1 indexed citations

Moon, Hyoungeun, et al.. (2025). A crucial role of the triad of Airbnb, its users, and platform in reducing potential users’ perceived Airbnb uncertainties and enhancing their attitude and usage intention: A mixed-method approach. International Journal of Hospitality Management. 132. 104364–104364.

Yu, Jongsik, et al.. (2024). ESG management of hotel brands: A management strategy for benefits and performance. International Journal of Hospitality Management. 125. 103998–103998. 10 indexed citations

Yu, Jongsik, et al.. (2024). Environmental, social, and governance (ESG) in the hotel industry: a strategy for brand management, brand tribalism, and brand choice. Journal of Travel & Tourism Marketing. 41(9). 1226–1243. 7 indexed citations

Chua, Bee‐Lia, et al.. (2023). When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships. Journal of Sustainable Tourism. 32(6). 1118–1141. 28 indexed citations

Chua, Bee‐Lia, et al.. (2023). Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness. Journal of Travel & Tourism Marketing. 40(3). 203–220. 24 indexed citations

Shin, Yeon Ho, Jinyoung Im, & Hyoungeun Moon. (2023). An Investigation of the Relationships Among Marketing Mix Variables and Brand Equity Dimensions: State-Branded Food Products. Journal of Quality Assurance in Hospitality & Tourism. 26(1). 111–140. 3 indexed citations

Yu, Jongsik, Hyoungeun Moon, Bee‐Lia Chua, & Heesup Han. (2022). Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention. Journal of Travel & Tourism Marketing. 39(2). 215–227. 36 indexed citations

Han, Heesup, Kai-Sean Lee, Seongseop Kim, Antony King Fung Wong, & Hyoungeun Moon. (2022). What influences company attachment and job performance in the COVID-19 era?: Airline versus hotel employees. Tourism Management Perspectives. 44. 101001–101001. 18 indexed citations

10.

Lin, Meizhen, Li Miao, Wei Wei, & Hyoungeun Moon. (2022). A conceptual research: The regulatory role of peer-to-peer engagement behaviors. International Journal of Hospitality Management. 102. 103175–103175. 6 indexed citations

11.

Moon, Hyoungeun, Jongsik Yu, Bee‐Lia Chua, & Heesup Han. (2022). Armchair tourism: Exploring individuals’ innovative travel experience in the with-corona era. Tourism Management. 93. 104582–104582. 18 indexed citations

12.

Yu, Jongsik, Hyoungeun Moon, Bee‐Lia Chua, & Heesup Han. (2022). A new tourism paradigm in the marketplace: Armchair travel and destination experiences. Journal Of Vacation Marketing. 30(1). 58–71. 11 indexed citations

13.

Moon, Hyoungeun, Jongsik Yu, Bee‐Lia Chua, & Heesup Han. (2022). Hotel privacy management and guest trust building: A relational signaling perspective. International Journal of Hospitality Management. 102. 103171–103171. 24 indexed citations

14.

Han, Heesup, Hyoungeun Moon, & Sunghyup Sean Hyun. (2019). Indoor and outdoor physical surroundings and guests’ emotional well-being. International Journal of Contemporary Hospitality Management. 31(7). 2759–2775. 33 indexed citations

15.

Han, Heesup, Hyoungeun Moon, & Sunghyup Sean Hyun. (2019). Uncovering the determinants of pro-environmental consumption for green hotels and green restaurants. International Journal of Contemporary Hospitality Management. 32(4). 1581–1603. 79 indexed citations

16.

Han, Heesup, Hyoungeun Moon, & Hyerin Lee. (2019). Physical classroom environment affects students’ satisfaction: Attitude and quality as mediators. Social Behavior and Personality An International Journal. 47(5). 1–10. 11 indexed citations

17.

Moon, Hyoungeun, Wei Wei, & Li Miao. (2019). Complaints and resolutions in a peer-to-peer business model. International Journal of Hospitality Management. 81. 239–248. 34 indexed citations

18.

Moon, Hyoungeun & Heesup Han. (2018). Tourist experience quality and loyalty to an island destination: the moderating impact of destination image. Journal of Travel & Tourism Marketing. 36(1). 43–59. 201 indexed citations

19.

Moon, Hyoungeun, Li Miao, Lydia Hanks, & Nathaniel D. Line. (2018). Peer-to-peer interactions: Perspectives of Airbnb guests and hosts. International Journal of Hospitality Management. 77. 405–414. 146 indexed citations

20.

Moon, Hyoungeun, Hae Jin Yoon, & Heesup Han. (2015). Role of Airport Physical Environments in the Satisfaction Generation Process: Mediating the Impact of Traveller Emotion. Asia Pacific Journal of Tourism Research. 21(2). 193–211. 93 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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