Guy Assaker
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 9
- Environmental Sustainability in Business 7
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- Customer Service Quality and Loyalty 19
- Sociology and Political Science top 0.5%
- Diverse Aspects of Tourism Research 31
- Digital Marketing and Social Media 16
- Sport and Mega-Event Impacts 9
- Transportation top 1%
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- Entrepreneurship Studies and Influences 7
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- Recreation, Leisure, Wilderness Management 7
- Co-authors
- Rob HallakPeter O’ConnorVincenzo Esposito VinziPatrícia Oom do ValleGraham BrownGary HowatAndrew SmithCraig Lee
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
In The Last Decade
Guy Assaker
55 papers receiving 3.0k citations
Hit Papers
Peers
Comparison fields: 5 of 108
- Marketing 1.1k
- Organizational Behavior and Human Resource Management 955
- Tourism, Leisure and Hospitality Management 134
- Sociology and Political Science 2.2k
- Transportation 317
Countries citing papers authored by Guy Assaker
This map shows the geographic impact of Guy Assaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guy Assaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guy Assaker more than expected).
Fields of papers citing papers by Guy Assaker
This network shows the impact of papers produced by Guy Assaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guy Assaker. The network helps show where Guy Assaker may publish in the future.
Co-authorship network
The 18 scholars most cited alongside Guy Assaker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 0 | |
| 3 | 2024 | 3 | |
| 4 | 2024 | 0 | |
| 5 | 2020 | 103 | |
| 6 | 2019 | 59 | |
| 7 | 2017 | 26 | |
| 8 | 2016 | 3 | |
| 9 | 2016 | 77 | |
| 10 | 2016 | 224 | |
| 11 | 2016 | 5 | |
| 12 | 2015 | 32 | |
| 13 | 2015 | 33 | |
| 14 | Segmenting the travel market based on the tourists' need for novelty: insights and implications for Mediterranean destinations. | 2014 | 5 |
| 15 | 2014 | 157 | |
| 16 | Exploring place attachment: An empirical analysis of sports events spectators | 2013 | 3 |
| 17 | Partial Least Squares Path Modelling (PLSPM): A New Direction for Research in Tourism and Hospitality | 2013 | 7 |
| 18 | 2013 | 58 | |
| 19 | 2012 | 22 | |
| 20 | Rethinking international tourism in the face of the terrorist threat. | 2008 | 1 |
About Guy Assaker
Guy Assaker is a scholar working on Tourism, Leisure and Hospitality Management, Organizational Behavior and Human Resource Management, Marketing, Management of Technology and Innovation and Transportation, having authored 57 papers that have together received 3.2k indexed citations. Recurring topics across this work include Diverse Aspects of Tourism Research (31 papers), Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Sport and Mega-Event Impacts (9 papers), Entrepreneurship Studies and Influences (7 papers), Recreation, Leisure, Wilderness Management (7 papers) and Environmental Sustainability in Business (7 papers). The work is most often cited by research in Marketing (1.1k citations), Organizational Behavior and Human Resource Management (955 citations), Tourism, Leisure and Hospitality Management (134 citations), Sociology and Political Science (2.2k citations) and Transportation (317 citations). Guy Assaker has collaborated with scholars based in Lebanon, Australia and France. Frequent co-authors include Rob Hallak, Peter O’Connor, Vincenzo Esposito Vinzi, Patrícia Oom do Valle, Graham Brown, Gary Howat, Andrew Smith, Craig Lee, Songshan Huang and Betty Weiler. Their work appears in journals such as Tourism Analysis, Journal of Travel Research, Journal Of Vacation Marketing, Journal of Hospitality Marketing & Management and Cornell Hospitality Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.