Gregor Pfajfar

1.0k total citations · 1 hit paper
25 papers, 589 citations indexed

About

Gregor Pfajfar is a scholar working on Strategy and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Gregor Pfajfar has authored 25 papers receiving a total of 589 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Strategy and Management, 10 papers in Sociology and Political Science and 8 papers in Marketing. Recurrent topics in Gregor Pfajfar's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and International Business and FDI (5 papers). Gregor Pfajfar is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and International Business and FDI (5 papers). Gregor Pfajfar collaborates with scholars based in Slovenia, Poland and Israel. Gregor Pfajfar's co-authors include Maciej Mitręga, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, Cristiana Raquel Lages, Maja Makovec Brenčić, Matevž Rašković, Anastas Vangeli, Dimitrios N. Koufopoulos and Constantine S. Katsikeas and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Industrial Marketing Management.

In The Last Decade

Gregor Pfajfar

20 papers receiving 551 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective

2022 163 citations Gregor Pfajfar, Aviv Shoham et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gregor Pfajfar Slovenia	12	266	195	130	93	62	25	589
Amonrat Thoumrungroje Thailand	13	252 0.9×	146 0.7×	169 1.3×	84 0.9×	80 1.3×	26	554
Aurora Martínez‐Martínez Spain	15	300 1.1×	263 1.3×	162 1.2×	95 1.0×	53 0.9×	41	646
Stefan Güldenberg Liechtenstein	7	192 0.7×	167 0.9×	159 1.2×	168 1.8×	100 1.6×	16	527
İlayda İpek Türkiye	12	266 1.0×	274 1.4×	169 1.3×	111 1.2×	36 0.6×	19	563
María del Carmen Otero Neira Spain	13	234 0.9×	155 0.8×	92 0.7×	223 2.4×	72 1.2×	46	655
Muhamad Khalil Omar Malaysia	12	265 1.0×	283 1.5×	89 0.7×	143 1.5×	35 0.6×	56	637
Keith Perks United Kingdom	10	350 1.3×	197 1.0×	141 1.1×	108 1.2×	79 1.3×	22	567
Yunzhou Du China	10	260 1.0×	142 0.7×	211 1.6×	133 1.4×	115 1.9×	15	569
Shatha M. Obeidat Qatar	9	243 0.9×	190 1.0×	93 0.7×	268 2.9×	41 0.7×	16	609
Simos Chari United Kingdom	11	265 1.0×	227 1.2×	215 1.7×	157 1.7×	59 1.0×	17	628

Countries citing papers authored by Gregor Pfajfar

Since Specialization

Citations

This map shows the geographic impact of Gregor Pfajfar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gregor Pfajfar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gregor Pfajfar more than expected).

Fields of papers citing papers by Gregor Pfajfar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gregor Pfajfar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gregor Pfajfar. The network helps show where Gregor Pfajfar may publish in the future.

Co-authorship network of co-authors of Gregor Pfajfar

This figure shows the co-authorship network connecting the top 25 collaborators of Gregor Pfajfar. A scholar is included among the top collaborators of Gregor Pfajfar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gregor Pfajfar. Gregor Pfajfar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Małecka, Agnieszka & Gregor Pfajfar. (2025). Conceptualizing consumer resistance in global consumer culture: framework and research agenda. International Marketing Review. 42(7). 1–47.

Mitręga, Maciej, et al.. (2025). Demand‐Side Perspective on the Informal Economy: A Review and Research Agenda. International Journal of Consumer Studies. 49(4).

Pfajfar, Gregor, Maciej Mitręga, & Aviv Shoham. (2024). International dynamic marketing capabilities: developments and a research agenda. International Marketing Review. 41(1). 1–41. 15 indexed citations

Mishra, Nidhi, et al.. (2024). Public and scholarly interest in social robots: An investigation through Google Trends, bibliometric analysis, and systematic literature review. Technological Forecasting and Social Change. 206. 123578–123578. 1 indexed citations

Mitręga, Maciej, et al.. (2023). Revisiting antecedents to collaborative consumption in the context of dual role consumers. Journal of Consumer Behaviour. 23(3). 1368–1388. 1 indexed citations

Zalaznik, Maja, et al.. (2023). A look at the future of work: The digital transformation of teams from conventional to virtual. Journal of Business Research. 163. 113912–113912. 51 indexed citations

Małecka, Agnieszka, et al.. (2022). Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective. Journal of Business Research. 144. 163–179. 42 indexed citations

Małecka, Agnieszka, Maciej Mitręga, & Gregor Pfajfar. (2022). Segmentation of collaborative consumption consumers: Social identity theory perspective. International Journal of Consumer Studies. 46(6). 2445–2465. 25 indexed citations

Pfajfar, Gregor & Agnieszka Małecka. (2022). Evaluating the role of Confucian virtues in Chinese negotiation strategies using a Yin Yang cultural perspective. European J of International Management. 17(2/3). 290–290. 4 indexed citations

10.

Siemieniako, Dariusz, Maciej Mitręga, Hannu Makkonen, & Gregor Pfajfar. (2022). Power in Business Relationships. 3 indexed citations

11.

Mitręga, Maciej, et al.. (2020). Co-creating value in post-communists contexts: capability perspective. Journal of Services Marketing. 35(2). 169–181. 13 indexed citations

12.

Mitręga, Maciej, et al.. (2019). Is partner knowledge equally important for businesses from post-communist countries? – comparative study of Polish and Slovenian companies. Journal of East European Management Studies. 24(1). 155–177. 2 indexed citations

13.

Pfajfar, Gregor & Agnieszka Małecka. (2019). Evaluating the role of Confucian virtues in Chinese negotiation strategies using a Yin Yang cultural perspective. European J of International Management. 1(1). 1–1.

14.

Mitręga, Maciej, et al.. (2018). Dynamic marketing capabilities implemented into social media. Silesian Digital Library (Silesian Library). 360. 82–93.

15.

Pfajfar, Gregor, Aviv Shoham, Maja Makovec Brenčić, et al.. (2017). Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter–importer relationships. Industrial Marketing Management. 78. 213–226. 35 indexed citations

16.

Pfajfar, Gregor & Maciej Mitręga. (2016). GLOBAL DYNAMIC CAPABILITIES REVITALIZED – A NOVEL APPROACH AND FUTURE RESEARCH DIRECTIONS. 995–997. 1 indexed citations

17.

Pfajfar, Gregor, et al.. (2016). Slovenian business culture – How proverbs shape dynamic leadership styles. Journal of East European Management Studies. 21(4). 433–457. 5 indexed citations

18.

Mitręga, Maciej & Gregor Pfajfar. (2015). Business relationship process management as company dynamic capability improving relationship portfolio. Industrial Marketing Management. 46. 193–203. 73 indexed citations

19.

Brenčić, Maja Makovec, Gregor Pfajfar, & Matevž Rašković. (2012). Managing in a time of crisis: marketing, HRM and innovation. Journal of Business and Industrial Marketing. 27(6). 436–446. 28 indexed citations

20.

Pfajfar, Gregor & Maja Konečnik Ruzzier. (2007). Trgovska blagovna znamka. Repository of the University of Ljubljana (University of Ljubljana). 5(44). 641–657.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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