Gheorghe Orzan
- Marketing top 5%
- Sociology and Political Science
- Strategy and Management
- Food Science
- Information Systems and Management
- Co-authors
- Iuliana CetinăVictor Lorín PurcăreaMihai ȚichindeleanLuigi DumitrescuMilena IlićCamelia DelceaDaniel Adrian GârdanIleana Georgiana Gheorghe
- Topics
- Digital Marketing and Social Media (12 papers)Technology Adoption and User Behaviour (6 papers)Marketing and Advertising Strategies (4 papers)
- Journals
- SHILAP Revista de lepidopterologíaSustainabilityJournal of Food Products Marketing
In The Last Decade
Gheorghe Orzan
25 papers receiving 248 citations
Peers
Comparison fields: 5 of 68
- Marketing 129
- Sociology and Political Science 57
- Strategy and Management 48
- Food Science 28
- Information Systems and Management 26
Countries citing papers authored by Gheorghe Orzan
This map shows the geographic impact of Gheorghe Orzan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gheorghe Orzan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gheorghe Orzan more than expected).
Fields of papers citing papers by Gheorghe Orzan
This network shows the impact of papers produced by Gheorghe Orzan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gheorghe Orzan. The network helps show where Gheorghe Orzan may publish in the future.
Co-authorship network of co-authors of Gheorghe Orzan
This figure shows the co-authorship network connecting the top 25 collaborators of Gheorghe Orzan. A scholar is included among the top collaborators of Gheorghe Orzan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gheorghe Orzan. Gheorghe Orzan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 26 | |
| 3 | 2 | |
| 4 | 1 | |
| 5 | 115 | |
| 6 | 8 | |
| 7 | The Influence of the Marketing Communication on Consumer Behavior | 0 |
| 8 | THE IMPACT OF SOCIAL MEDIA CONVERSATIONS ON BRAND IMAGE OF CLOUD COMPUTING PROVIDERS | 1 |
| 9 | 4 | |
| 10 | CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS | 2 |
| 11 | Key Factors That Influence Behavior of Health Care Consumer, the Basis of Health Care Strategies | 0 |
| 12 | Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research. | 22 |
| 13 | ONLINE MARKETING STRATEGIES USING ORGANIZATIONAL BLOGS | 0 |
| 14 | Dentists and Romanian consumers’ perception regarding marketing activity for dental healthcare services | 1 |
| 15 | Grounding the Marketing Strategy of the Organizations in the Field of Health Care | 1 |
| 16 | QUALITATIVE MARKETING RESEARCH THROUGH USABILITY TESTING | 1 |
| 17 | Major Trends in the Development of the Marketing Information System | 1 |
| 18 | Planning the Marketing Activity in the Health Care Services | 0 |
| 19 | Credit Risk Evaluation | 1 |
| 20 | Tehnologii informatice inteligente de accesare multidimensionala a bazelor si depozitelor de date de marketing | 0 |
About Gheorghe Orzan
Gheorghe Orzan is a scholar working on Marketing, Information Systems and Management and Strategy and Management, having authored 33 papers that have together received 269 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (6 papers) and Marketing and Advertising Strategies (4 papers). The work is most often cited by research in Marketing (129 citations), Information Systems and Management (26 citations) and Human-Computer Interaction (19 citations). Gheorghe Orzan has collaborated with scholars based in Romania and Serbia. Frequent co-authors include Iuliana Cetină, Victor Lorín Purcărea, Mihai Țichindelean, Luigi Dumitrescu, Milena Ilić, Camelia Delcea, Daniel Adrian Gârdan and Ileana Georgiana Gheorghe. Their work appears in journals such as SHILAP Revista de lepidopterología, Sustainability and Journal of Food Products Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.