Gallayanee Yaoyuneyong

1.6k total citations · 1 hit paper
24 papers, 964 citations indexed

About

Gallayanee Yaoyuneyong is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Gallayanee Yaoyuneyong has authored 24 papers receiving a total of 964 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Gallayanee Yaoyuneyong's work include Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Retail Behavior Studies (5 papers). Gallayanee Yaoyuneyong is often cited by papers focused on Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Retail Behavior Studies (5 papers). Gallayanee Yaoyuneyong collaborates with scholars based in United States and Taiwan. Gallayanee Yaoyuneyong's co-authors include Erik Johnson, Steve Chi-Yin Yuen, Jamye Foster, Babu George, Leisa Reinecke Flynn, Brigitte Burgess, Pauline Sullivan, Wesley A. Pollitte, Wei Wang and Nina Krey and has published in prestigious journals such as SHILAP Revista de lepidopterología, International Journal of Retail & Distribution Management and International Journal of Tourism Research.

In The Last Decade

Gallayanee Yaoyuneyong

22 papers receiving 855 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Augmented Reality: An Overview and Five Directions for AR in Education

2011 584 citations Steve Chi-Yin Yuen, Gallayanee Yaoyuneyong et al. Aquila Digital Community (University of Southern Mississippi) profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gallayanee Yaoyuneyong United States	10	465	329	217	205	155	24	964
Cristián Rusu Chile	19	101 0.2×	548 1.7×	333 1.5×	68 0.3×	174 1.1×	81	1.3k
Andruid Kerne United States	21	322 0.7×	467 1.4×	141 0.6×	52 0.3×	668 4.3×	89	1.5k
Amir Dirin Finland	12	166 0.4×	183 0.6×	116 0.5×	48 0.2×	124 0.8×	40	498
Scott Sherwood United Kingdom	13	264 0.6×	616 1.9×	108 0.5×	61 0.3×	370 2.4×	22	1.2k
Marilyn Salzman United States	13	203 0.4×	779 2.4×	254 1.2×	41 0.2×	298 1.9×	21	1.4k
Tom Gross Germany	17	206 0.4×	404 1.2×	195 0.9×	33 0.2×	189 1.2×	121	1.2k
Marc Riar Germany	7	111 0.2×	263 0.8×	78 0.4×	113 0.6×	175 1.1×	11	614
Mauro Cherubini Switzerland	17	142 0.3×	279 0.8×	224 1.0×	43 0.2×	254 1.6×	54	959
Anna Dickinson United Kingdom	22	132 0.3×	396 1.2×	65 0.3×	104 0.5×	181 1.2×	49	1.5k
Leena Ventä-Olkkonen Finland	12	143 0.3×	304 0.9×	298 1.4×	29 0.1×	165 1.1×	51	1.1k

Countries citing papers authored by Gallayanee Yaoyuneyong

Since Specialization

Citations

This map shows the geographic impact of Gallayanee Yaoyuneyong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gallayanee Yaoyuneyong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gallayanee Yaoyuneyong more than expected).

Fields of papers citing papers by Gallayanee Yaoyuneyong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gallayanee Yaoyuneyong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gallayanee Yaoyuneyong. The network helps show where Gallayanee Yaoyuneyong may publish in the future.

Co-authorship network of co-authors of Gallayanee Yaoyuneyong

This figure shows the co-authorship network connecting the top 25 collaborators of Gallayanee Yaoyuneyong. A scholar is included among the top collaborators of Gallayanee Yaoyuneyong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gallayanee Yaoyuneyong. Gallayanee Yaoyuneyong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Burgess, Brigitte, Gallayanee Yaoyuneyong, Wesley A. Pollitte, & Pauline Sullivan. (2023). Adopting retail technology in crises: integrating TAM and prospect theory perspectives. International Journal of Retail & Distribution Management. 51(7). 939–954. 13 indexed citations

Elmadağ, A. Banu, Gallayanee Yaoyuneyong, & Brigitte Burgess. (2022). Inclusivity in sports: fan attitudes and behaviors towards nonbinary athletes. International Journal of Sports Marketing and Sponsorship. 24(3). 449–469. 4 indexed citations

Burgess, Brigitte, et al.. (2021). Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies. Journal of Marketing Education. 44(2). 235–249. 5 indexed citations

Le, Michelle, et al.. (2019). The Impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on Consumer Willingness to Write Reviews. 1. 2 indexed citations

Foster, Jamye, et al.. (2019). Hedonic and utilitarian value: the role of shared responsibility in higher education services. Journal of Marketing for HIGHER EDUCATION. 29(1). 134–152. 13 indexed citations

Wang, Wei, Gallayanee Yaoyuneyong, Pauline Sullivan, & Brigitte Burgess. (2018). Travel Motivation Influence Attitudes toward Cultural Souvenirs and Travel Intentions. 1. 1 indexed citations

Wang, Wei, Gallayanee Yaoyuneyong, Pauline Sullivan, & Brigitte Burgess. (2018). A Model for Perceived Destination Value and Tourists' Souvenir Intentions. SHILAP Revista de lepidopterología. 8(2). 7 indexed citations

Yaoyuneyong, Gallayanee, Wesley A. Pollitte, Jamye Foster, & Leisa Reinecke Flynn. (2018). Virtual dressing room media, buying intention and mediation. Journal of Research in Interactive Marketing. 12(1). 125–144. 19 indexed citations

Sullivan, Pauline, Wei Wang, Gallayanee Yaoyuneyong, & Brigitte Burgess. (2018). Tourists' Purchase Behavior: Motivations and Attitudes towards Cultural Souvenirs. Iowa State University Digital Repository (Iowa State University). 1 indexed citations

10.

Yaoyuneyong, Gallayanee, et al.. (2016). Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads. Journal of Interactive Advertising. 16(1). 16–30. 102 indexed citations

11.

Foster, Jamye & Gallayanee Yaoyuneyong. (2016). Teaching innovation: equipping students to overcome real-world challenges. 1(1). 42–56. 39 indexed citations

12.

Yaoyuneyong, Gallayanee & Mary Ann Moore. (2016). The Impact of Lighting on Textile Color: Controlling Quality From the Supply Chain to Retail Display. 5(0). 16–16. 4 indexed citations

13.

Yaoyuneyong, Gallayanee, Jamye Foster, & Leisa Reinecke Flynn. (2014). Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising. Journal of Global Fashion Marketing. 5(4). 283–296. 58 indexed citations

14.

Burgess, Brigitte, et al.. (2014). Gender, Self-construal and Impulse Buying Behavior of Young Thai Consumers. Asian Journal of Business Research. 4(1). 10 indexed citations

15.

Foster, Jamye & Gallayanee Yaoyuneyong. (2014). Collaborative cross-disciplinary client-based projects: a case study. International Journal of Fashion Design Technology and Education. 7(3). 154–162. 1 indexed citations

16.

Yaoyuneyong, Gallayanee, et al.. (2013). Innovation and Web 2.0 in Business Education: Student Usage, Experiences With, and Interest in Adopting Web 2.0 Tools.. 9(1). 37–63. 1 indexed citations

17.

Burgess, Brigitte & Gallayanee Yaoyuneyong. (2012). Concept Mapping as a Program Assessment Tool: Connecting Course and Program Objectives. Family and Consumer Sciences Research Journal. 40(4). 361–372.

18.

Yaoyuneyong, Gallayanee, et al.. (2011). Combining peer instruction and audience response systems to enhance academic performance, facilitate active learning and promote peer-assisted learning communities. International Journal of Fashion Design Technology and Education. 4(2). 127–139. 8 indexed citations

19.

Yuen, Steve Chi-Yin, Gallayanee Yaoyuneyong, & Erik Johnson. (2011). Augmented Reality: An Overview and Five Directions for AR in Education. Aquila Digital Community (University of Southern Mississippi). 4(1). 584 indexed citations breakdown →

20.

Bossaller, Jenny, et al.. (2009). Integrating Service-Learning Pedagogy: A Faculty Reflective Process. SHILAP Revista de lepidopterología. 4. 28–44. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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