G. Muruganantham
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Behavior and Marketing Influence
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Market Behavior and Pricing 4
- Consumer Retail Behavior Studies 3
- Consumer Behavior in Brand Consumption and Identification 3
- Marketing and Advertising Strategies 1
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- Quality and Management Systems 1
- Co-authors
- S. Vinodh (2 shared papers)K. Ramesh (1 shared paper)Vishal Ashok Wankhede (1 shared paper)
- Journals
- The TQM Journal (1 paper)International Journal of Retail & Distribution Management (1 paper)Total Quality Management & Business Excellence (1 paper)Journal of Indian Business Research (1 paper)International Journal of Value Chain Management (1 paper)
- Partner nations
- India
In The Last Decade
G. Muruganantham
9 papers receiving 293 citations
Peers
Comparison fields: 5 of 59
- Marketing 257
- Information Systems and Management 38
- Organizational Behavior and Human Resource Management 38
- Strategy and Management 51
- Management Information Systems 29
Countries citing papers authored by G. Muruganantham
This map shows the geographic impact of G. Muruganantham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by G. Muruganantham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites G. Muruganantham more than expected).
Fields of papers citing papers by G. Muruganantham
This network shows the impact of papers produced by G. Muruganantham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by G. Muruganantham. The network helps show where G. Muruganantham may publish in the future.
Co-authors
The 3 scholars most cited alongside G. Muruganantham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2013 | 246 | |
| 2 | 2016 | 43 | |
| 3 | 2017 | 32 | |
| 4 | 2020 | 10 | |
| 5 | 2013 | 6 | |
| 6 | Celebrity Effect on Brand Positioning: A Study With Reference to Female Personal Care Products | 2009 | 3 |
| 7 | 2017 | 3 | |
| 8 | 2024 | 2 | |
| 9 | 2009 | 1 |
About G. Muruganantham
G. Muruganantham is a scholar working on Marketing, Strategy and Management, Management Information Systems, Clinical Psychology and Information Systems and Management, having authored 9 papers that have together received 346 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Quality and Supply Management (2 papers), Quality and Management Systems (1 paper), Marketing and Advertising Strategies (1 paper), Technology Adoption and User Behaviour (1 paper) and Gender Diversity and Inequality (1 paper). The work is most often cited by research in Marketing (257 citations), Information Systems and Management (38 citations), Organizational Behavior and Human Resource Management (38 citations), Strategy and Management (51 citations) and Management Information Systems (29 citations). G. Muruganantham has collaborated with scholars based in India. Frequent co-authors include S. Vinodh, K. Ramesh and Vishal Ashok Wankhede. Their work appears in journals such as The TQM Journal, International Journal of Retail & Distribution Management, Total Quality Management & Business Excellence, Journal of Indian Business Research and International Journal of Value Chain Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.