Fritz Unger

882 total citations
13 papers, 16 citations indexed

About

Fritz Unger is a scholar working on Strategy and Management, Management of Technology and Innovation and Marketing. According to data from OpenAlex, Fritz Unger has authored 13 papers receiving a total of 16 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Strategy and Management, 8 papers in Management of Technology and Innovation and 5 papers in Marketing. Recurrent topics in Fritz Unger's work include Corporate Governance and Management (9 papers), Digital Innovation in Industries (8 papers) and Marketing and Advertising Strategies (4 papers). Fritz Unger is often cited by papers focused on Corporate Governance and Management (9 papers), Digital Innovation in Industries (8 papers) and Marketing and Advertising Strategies (4 papers). Fritz Unger collaborates with scholars based in Germany, Switzerland and United States. Fritz Unger's co-authors include Gerhard Raab, Alexander Unger, Wolfgang Fuchs and Rainer Busch and has published in prestigious journals such as Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)), DIAL (Catholic University of Leuven) and Gabler Verlag eBooks.

In The Last Decade

Fritz Unger

7 papers receiving 12 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Fritz Unger Germany	3	6	4	3	3	2	13	16
Ida M. Tarbell	3	7 1.2×	5 1.3×	2 0.7×			11	14
Chris Downs United States	2	4 0.7×	8 2.0×	2 0.7×			3	16
Martina Wagner-Egelhaaf Germany	5	8 1.3×	2 0.5×		5 1.7×	1 0.5×	19	44
K. Barth Germany	2	3 0.5×	5 1.3×	3 1.0×			5	11
Ashley Farley United States	3	6 1.0×	2 0.5×	2 0.7×		1 0.5×	7	24
Birgit Mandel Germany	4	12 2.0×	3 0.8×	2 0.7×		3 1.5×	13	27
Cyprus Cyprus	3	3 0.5×	3 0.8×	3 1.0×			6	10
Michael L. Collins United States	3	10 1.7×	6 1.5×	2 0.7×		1 0.5×	7	22
Charles Edwin Rickett Australia	3	4 0.7×	3 0.8×	7 2.3×			19	30
Bridget Campbell South Africa	4	3 0.5×	4 1.0×	2 0.7×	2 0.7×		11	35

Countries citing papers authored by Fritz Unger

Since Specialization

Citations

This map shows the geographic impact of Fritz Unger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fritz Unger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fritz Unger more than expected).

Fields of papers citing papers by Fritz Unger

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fritz Unger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fritz Unger. The network helps show where Fritz Unger may publish in the future.

Co-authorship network of co-authors of Fritz Unger

This figure shows the co-authorship network connecting the top 25 collaborators of Fritz Unger. A scholar is included among the top collaborators of Fritz Unger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fritz Unger. Fritz Unger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Raab, Gerhard, Alexander Unger, & Fritz Unger. (2018). Methoden der Marketing-Forschung. 1 indexed citations

2.

Raab, Gerhard, Alexander Unger, & Fritz Unger. (2016). Marktpsychologie. DIAL (Catholic University of Leuven).

3.

Fuchs, Wolfgang & Fritz Unger. (2014). Management der Marketing-Kommunikation. DIAL (Catholic University of Leuven).

4.

Raab, Gerhard, Alexander Unger, & Fritz Unger. (2010). Marktpsychologie. Gabler eBooks. 4 indexed citations

5.

Raab, Gerhard, Alexander Unger, & Fritz Unger. (2009). Methoden der Marketing-Forschung. Gabler eBooks. 3 indexed citations

6.

Fuchs, Wolfgang & Fritz Unger. (2007). Management der Marketing-Kommunikation. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)). 1 indexed citations

7.

Unger, Fritz, et al.. (2006). Marketing Communication Policies. DIAL (Catholic University of Leuven). 1 indexed citations

8.

Raab, Gerhard & Fritz Unger. (2005). Marktpsychologie. Gabler Verlag eBooks. 2 indexed citations

9.

Raab, Gerhard, Alexander Unger, & Fritz Unger. (2004). Methoden der Marketing-Forschung. Gabler Verlag eBooks. 2 indexed citations

10.

Unger, Fritz, et al.. (2002). Mediaplanung. 1 indexed citations

11.

Unger, Fritz, et al.. (1999). Statistik Intensivtraining. Gabler Verlag eBooks.

12.

Busch, Rainer, et al.. (1997). Integriertes Marketing. Gabler Verlag eBooks. 1 indexed citations

13.

Unger, Fritz. (1994). Werbewirkungsforschung — Konsequenzen aus einem sozialpsychologischen Kommunikationsmodell. 33(3). 143–151.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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