Essi Pöyry

1.3k total citations
39 papers, 868 citations indexed

About

Essi Pöyry is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Essi Pöyry has authored 39 papers receiving a total of 868 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Information Systems and Management. Recurrent topics in Essi Pöyry's work include Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Essi Pöyry is often cited by papers focused on Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Essi Pöyry collaborates with scholars based in Finland, Sweden and Netherlands. Essi Pöyry's co-authors include Petri Parvinen, Salla-Maaria Laaksonen, Linda Lisa Maria Turunen, Jani Holopainen, Osmo Mattila, Kaisa Hauru, Hanna Reinikainen, Vilma Luoma‐aho, Maurits Kaptein and Jari Salo and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing.

In The Last Decade

Essi Pöyry

35 papers receiving 823 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Essi Pöyry Finland 11 505 349 212 110 94 39 868
Zhuowei Huang United States 14 779 1.5× 474 1.4× 100 0.5× 234 2.1× 27 0.3× 41 1.1k
Woojin Lee United States 18 737 1.5× 388 1.1× 160 0.8× 131 1.2× 11 0.1× 41 1.0k
Statia Elliot Canada 18 1.0k 2.0× 539 1.5× 118 0.6× 222 2.0× 14 0.1× 48 1.3k
Han Shen China 12 456 0.9× 265 0.8× 87 0.4× 150 1.4× 14 0.1× 25 632
Fangxuan Li China 20 859 1.7× 472 1.4× 114 0.5× 157 1.4× 8 0.1× 77 1.2k
Hyeon-Cheol Kim South Korea 15 380 0.8× 376 1.1× 96 0.5× 148 1.3× 17 0.2× 32 718
Ann Kronrod United States 15 458 0.9× 571 1.6× 70 0.3× 69 0.6× 9 0.1× 29 1.1k
Wee-Kheng Tan Taiwan 19 834 1.7× 307 0.9× 184 0.9× 153 1.4× 7 0.1× 55 1.0k
Mathew S. Isaac United States 12 426 0.8× 622 1.8× 83 0.4× 105 1.0× 11 0.1× 42 1.0k
Luis‐Alberto Casado‐Aranda Spain 16 289 0.6× 234 0.7× 64 0.3× 46 0.4× 21 0.2× 31 984

Countries citing papers authored by Essi Pöyry

Since Specialization
Citations

This map shows the geographic impact of Essi Pöyry's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Essi Pöyry with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Essi Pöyry more than expected).

Fields of papers citing papers by Essi Pöyry

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Essi Pöyry. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Essi Pöyry. The network helps show where Essi Pöyry may publish in the future.

Co-authorship network of co-authors of Essi Pöyry

This figure shows the co-authorship network connecting the top 25 collaborators of Essi Pöyry. A scholar is included among the top collaborators of Essi Pöyry based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Essi Pöyry. Essi Pöyry is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Pöyry, Essi, et al.. (2025). Political Campaigning and Social Media Affordances – Mood-setting on TikTok. Proceedings of the ... Annual Hawaii International Conference on System Sciences.
2.
Pöyry, Essi, Jani Holopainen, Petri Parvinen, Osmo Mattila, & Tuure Tuunanen. (2024). Design Principles for Virtual Reality Applications Used in Collaborative Service Encounters. Journal of Service Research. 28(4). 563–579. 3 indexed citations
3.
Parvinen, Petri, et al.. (2022). Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. Proceedings of the ... Annual Hawaii International Conference on System Sciences.
4.
Pöyry, Essi, Hanna Reinikainen, & Vilma Luoma‐aho. (2022). The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic. International Journal of Strategic Communication. 16(3). 469–484. 50 indexed citations
5.
Holopainen, Jani, et al.. (2022). Best of both worlds: a model combining online and mixed reality learning environments based on cognitive affordances. Educational Media International. 59(1). 45–61. 1 indexed citations
6.
Pöyry, Essi, et al.. (2021). Effectiveness of value calculators in B2B sales work – Challenges at the sales-call level. Journal of Business Research. 126. 350–360. 6 indexed citations
7.
Parvinen, Petri, et al.. (2020). Advancing Data Monetization and the Creation of Data-based Business Models. Communications of the Association for Information Systems. 47(1). 25–49. 31 indexed citations
8.
Pöyry, Essi, Osmo Mattila, Juho Hamari, & Jani Holopainen. (2020). Introduction to the Minitrack on Mixed, Augmented, and Virtual Reality: Co-designed Services and Applications. Proceedings of the ... Annual Hawaii International Conference on System Sciences.
9.
Pöyry, Essi, et al.. (2019). A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication. International Journal of Strategic Communication. 13(4). 336–351. 129 indexed citations
10.
Turunen, Linda Lisa Maria & Essi Pöyry. (2019). Shopping with the resale value in mind: A study on second‐hand luxury consumers. International Journal of Consumer Studies. 43(6). 549–556. 88 indexed citations
11.
Laaksonen, Salla-Maaria, et al.. (2019). Sosiaalisen median ennustekyky kaupan myynnissä : esimerkkinä veganismi ja vegaaniset ruuat. Työväentutkimus Vuosikirja. 115(1). 91–112. 3 indexed citations
12.
Pöyry, Essi, et al.. (2018). Anatomy of Viral Social Media Events. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 8 indexed citations
13.
Parvinen, Petri, Juho Hamari, & Essi Pöyry. (2018). Introduction to the Minitrack on Mixed, Augmented and Virtual Reality. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 7 indexed citations
14.
Pöyry, Essi, Petri Parvinen, & Richard G. McFarland. (2017). Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?. Journal of Personal Selling and Sales Management. 37(2). 89–99. 13 indexed citations
15.
Parvinen, Petri, Maurits Kaptein, Essi Pöyry, & Juho Hamari. (2017). Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack. Journal of the Association for Information Systems.
16.
Pöyry, Essi & Petri Parvinen. (2014). Pay-what-you-want - a field experiment on anonymity and reference price cues. 1 indexed citations
17.
Pöyry, Essi, et al.. (2013). Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. Electronic Commerce Research and Applications. 12(4). 224–235. 239 indexed citations
18.
Parvinen, Petri, Essi Pöyry, & Maurits Kaptein. (2013). Pay-what-you-want pricing - the impact of framing. 3 indexed citations
19.
Pöyry, Essi, et al.. (2011). Online information search and utilization of electronic word-of-mouth. 1–9. 4 indexed citations
20.
Parvinen, Petri, et al.. (2011). Conceptualizing e-selling. 1–16. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026